Customer data stories
NICE & ServiceNow partner on AI to unify customer service
2 days ago
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
Amperity launches AI agent to unify fragmented customer data
Last week
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devops
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data analytics
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martech
Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.
Arohan wins CRIF award for data-driven financial inclusion in India
Last week
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data analytics
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digital transformation
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martech
Arohan Financial Services wins CRIF Data Excellence Award 2025 for leveraging data analytics to enhance microfinance and financial inclusion in India.
One in fourteen workers use China-based AI apps, study shows
Last month
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data protection
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cloud security
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martech
Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.
DataStax showcases ANZ Bank AI use case at Google Cloud Next
Last month
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fintech
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cx
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martech
DataStax showcased how generative AI is transforming financial services at Google Cloud Next, with ANZ Bank and Bud Financial leading the way.
UK sales leaders eye CRM overhauls amidst tech concerns
Last month
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crm
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data analytics
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martech
UK sales leaders are grappling with tech inefficiencies, as 41% report spending up to half their time managing CRM systems, despite 67% being satisfied with them.
Amperity names Dawn Lepore Chairman of the Board
Last month
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digital transformation
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fintech
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cx
Amperity has appointed Dawn G. Lepore as Chairman of its Board, bringing her extensive experience in technology and retail to the role.
Creating a lead generation flywheel with AI and data at the core
Last month
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
AI-driven loyalty programmes to reshape Asia-Pacific retail
Thu, 20th Mar 2025
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data analytics
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martech
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personalisation
Eagle Eye's latest eBook reveals how loyalty programmes will reshape retail in Asia-Pacific, with retailers adapting to meet consumer demand for personalised value.
Adobe & AWS join forces to enhance digital marketing
Wed, 19th Mar 2025
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hyperscale
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
VMware vulnerabilities highlight need for data protection
Sun, 16th Mar 2025
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data protection
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dr
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ransomware
Recent vulnerabilities in VMware software highlight an urgent need for businesses to enhance disaster recovery strategies, as threats to security intensify.
UK businesses face barriers in adopting AI technologies
Fri, 21st Feb 2025
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digital transformation
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martech
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cdp
New research reveals that UK businesses face significant hurdles to AI adoption, including lack of expertise, high costs, and uncertainties around investment returns.
Mostly AI launches open-source toolkit for synthetic data
Thu, 6th Feb 2025
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data analytics
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martech
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cdp
Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.
UK legal sector sees 39% surge in data breach incidents
Thu, 6th Feb 2025
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data protection
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document management
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ecm
A recent report reveals a staggering 39% rise in data breaches within the UK's legal sector, compromising the personal details of nearly 8 million people.
AI-managed data will help retailers avoid another sales slump in 2025
Fri, 31st Jan 2025
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martech
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omnichannel
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personalisation
Retailers are gearing up for a recovery in 2025 by leveraging AI to harness customer data, aiming to tailor their offerings amidst changing consumer habits.
Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Study finds 8.5% of GenAI prompts risk data exposure
Fri, 17th Jan 2025
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data protection
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martech
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cdp
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.
Travel industry faces rising threat from malicious bots
Tue, 14th Jan 2025
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martech
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cdp
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credit card fraud
The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.
AI & data to transform marketing & media by 2025
Fri, 20th Dec 2024
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
Rob Ferguson named Chief Revenue Officer at Amperity
Mon, 16th Dec 2024
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martech
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it automation
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cdp
Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.