Customer data stories
AI data matching: boosting accuracy & cutting costs
Yesterday
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customer data
As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.
Syrenis launches US hub to tap privacy tech demand
2 days ago
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customer data
Syrenis opens an Atlanta hub to drive North American growth as state privacy laws fuel demand for consent and preference tech.
GTM is having its 'more tools fewer results' moment
2 days ago
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customer data
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Twilio, AEG sign fan engagement & data partnership
2 days ago
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customer data
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Twilio, AEG expand fan tech deal across arena & LA Kings
2 days ago
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customer data
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
Amperity unveils tool to monetise first-party data
3 days ago
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customer data
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
Experts warn AI era demands tougher data protection
3 days ago
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customer data
Experts say AI-driven attacks and rampant data leaks mean organisations must verify outputs, curb collection and harden identity controls.
UK health & beauty marketers to ramp up AI in 2026
3 days ago
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customer data
UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
4 days ago
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customer data
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Walmart shopping to launch directly inside Google Gemini
4 days ago
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customer data
Walmart to embed shopping in Google’s Gemini app, letting users browse and buy Walmart and Sam’s Club items directly via AI chats.
Twilio, AEG partner to enhance live sport & ticketing
5 days ago
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customer data
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
flydubai taps Amperity to drive data-led retail shift
5 days ago
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customer data
flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.
Five9 & Google Cloud launch unified AI contact centre CX
Last week
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customer data
Five9 and Google Cloud unveil a joint AI-powered CX platform, unifying contact centre workflows and customer data across all channels.
Salesforce launches AI Slackbot as workplace agent
Last week
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customer data
Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.
SaleCycle buys BEYABLE to build unified eCommerce stack
Last week
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customer data
SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.
Amperity unveils AI agent to build live customer journeys
Last week
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customer data
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
Last week
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customer data
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
Last week
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customer data
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
AI agents to reshape retail, squeeze SaaS & ad spend
Last week
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customer data
AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.
Salesforce adds shared-context AI tools for retailers
Last week
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customer data
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.