IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom

Customer Analytics Stories

UK Stories

Customer Analytics stories

UK resellers move from AI talk to practical rollout
Unified Communications

UK resellers move from AI talk to practical rollout

UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026

Global Stories

Customer Analytics stories

SourseAI strikes New Zealand telecoms deal with 2degrees
Software-as-a-Service

SourseAI strikes New Zealand telecoms deal with 2degrees

The deal gives 2degrees specialist predictive analytics to help lift campaign conversion, curb churn and grow customer lifetime value.

By Sean Mitchell • 4 min read • Last month
SugarAI rebrands CRM around precision selling with AI
Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last month
RingCentral wins Metrigy top provider awards in CCaaS
Data Analytics

RingCentral wins Metrigy top provider awards in CCaaS

Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.

By Sean Mitchell • 4 min read • Last month
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Amperity expands Australian operations with AWS rollout
Software-as-a-Service

Amperity expands Australian operations with AWS rollout

Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
5 mobile-first strategies to ensure contact data quality
Digital Transformation

5 mobile-first strategies to ensure contact data quality

Poor mobile data quality can cost retailers deliveries, revenue and loyalty as shoppers switch devices and systems leave records incomplete.

By Greg Brown • 5 min read • Wed, 1st Apr 2026
Bedrock expands ArgusAI for AI agent risk oversight
Data Protection

Bedrock expands ArgusAI for AI agent risk oversight

Bedrock expands ArgusAI to map AI agents, MCP servers and Snowflake Cortex access, promising unified oversight of enterprise AI risk.

By Mark Tarre • 5 min read • Sat, 21st Mar 2026
ThoughtSpot unveils Spotter Semantics AI-native layer
Data Analytics

ThoughtSpot unveils Spotter Semantics AI-native layer

ThoughtSpot debuts Spotter Semantics, an AI-native semantic layer to give analytics agents consistent, governed answers to data questions.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Mar 2026
MaxContact Australia rebrands as Kaizn in CX advisory shift
Unified Communications

MaxContact Australia rebrands as Kaizn in CX advisory shift

MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.

By Catherine Knowles • 4 min read • Fri, 27th Feb 2026

Stories from Other Regions

Customer Analytics stories

AI tools cut hospitality bookkeeping pressure in Australia
Data Analytics

AI tools cut hospitality bookkeeping pressure in Australia

Tight margins and labour shortages are pushing cafés, restaurants and bars to automate receipts and invoices, cutting hours of admin work.

By Mark Tarre • 5 min read • Last month
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Last month
Melbourne supermarket chain overhauls systems with AIBUILD
Digital Transformation

Melbourne supermarket chain overhauls systems with AIBUILD

Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.

By Sofiah Nichole Salivio • 3 min read • Last month
Alkami launches Engage to boost digital banking adoption
Digital Transformation

Alkami launches Engage to boost digital banking adoption

Banks and credit unions can now track where customers drop out in online banking journeys, helping lift adoption and self-service.

By Catherine Knowles • 4 min read • Fri, 17th Apr 2026
Inlight launches martech practice with Anthony Fontana
DevOps

Inlight launches martech practice with Anthony Fontana

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

By Catherine Knowles • 4 min read • Wed, 25th Mar 2026
Clear Mountain Bank adopts Alkami digital platform
Data Analytics

Clear Mountain Bank adopts Alkami digital platform

Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.

By Karen Joy Bacudo • 3 min read • Tue, 24th Mar 2026