Contextual marketing stories
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
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Martech expert reveals the 'customer decisioning blueprint'
Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Manchester summit explores AI, data & creativity in marketing
Fri, 21st Nov 2025
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devops
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data analytics
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martech
Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.
Taboola unveils DeeperDive to help publishers monetise AI search
Thu, 12th Jun 2025
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network infrastructure
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martech
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genai
Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.
Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Opus security unveils advanced AI-driven vulnerability engine
Wed, 11th Sep 2024
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uc
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risk & compliance
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ai
Opus Security unveils its AI-powered Advanced Multi-Layered Prioritization Engine, revolutionising how organisations manage and address vulnerabilities.
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
It's not just about the weather: put your emails in context
Tue, 10th May 2016
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data analytics
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martech
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.