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Consumer Trust Stories

UK Stories

Consumer Trust stories

UK diners want AI-driven restaurant deals, Toast finds
Data Privacy

UK diners want AI-driven restaurant deals, Toast finds

More than a quarter of UK restaurant operators are already using AI for offers or rewards, as diners back clearer explanations of dynamic pricing.

By Karen Joy Bacudo • 3 min read • Last week
Sherwen warns AI readiness needs customer adoption
Digital Transformation

Sherwen warns AI readiness needs customer adoption

Consumer trust could decide whether AI projects pay off, as Sherwen Studios says technical readiness alone does not guarantee adoption.

By Sofiah Nichole Salivio • 4 min read • Last week
Shoppers prefer AI price tools over autonomous buying
Artificial Intelligence

Shoppers prefer AI price tools over autonomous buying

Consumers want AI to hunt bargains, but most still reject software buying clothes for them, according to a survey of 3,300 adults.

By Karen Joy Bacudo • 4 min read • Last month
Small firms risk trust loss from AI adverts, agency warns
Generative AI

Small firms risk trust loss from AI adverts, agency warns

Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Shoppers delay buys as trust in retailer prices falls
Artificial Intelligence

Shoppers delay buys as trust in retailer prices falls

Shoppers are increasingly checking prices across channels, with 79% of US consumers saying they have delayed purchases in hopes of a lower price.

By Sofiah Nichole Salivio • 3 min read • Last month
UK consumers trust AI less with payments than health
Data Protection

UK consumers trust AI less with payments than health

The finding highlights a trust gap that could slow AI adoption in payments, with only 22% of UK consumers willing to use it there.

By Karen Joy Bacudo • 4 min read • Last month

Global Stories

Consumer Trust stories

There is no such place as APAC
eCommerce

There is no such place as APAC

Influence in Southeast Asia now depends on local creator trust, as a single global brief can fail in one market and thrive in another.

By Wendy Wang • 5 min read • 2 days ago
Bazaarvoice & Profound team up on AI search visibility
Generative AI

Bazaarvoice & Profound team up on AI search visibility

Retailers risk losing sales if AI search cites rivals, prompting Bazaarvoice and Profound to link prompt analytics with customer reviews and photos.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Australians lose AUD $275 on fake AI ads, study finds
Artificial Intelligence

Australians lose AUD $275 on fake AI ads, study finds

Trust is being eroded as 42% of Australians surveyed said they were duped by AI ads, losing an average of AUD $275 on purchases.

By Karen Joy Bacudo • 4 min read • Last week
AI now helps Australians choose brands, study finds
Customer Experience

AI now helps Australians choose brands, study finds

Nearly two in five Australians now use generative AI to help pick brands, and most still want to make the final purchase decision themselves.

By Sofiah Nichole Salivio • 4 min read • Last month
AI brand exclusions may hit Australian retail demand
Generative AI

AI brand exclusions may hit Australian retail demand

Australian retailers could lose demand as AI recommendations overlook brands in 36% of responses, LEOPRD says.

By Mara Sugue • 4 min read • Last month
Kantar finds marketers back AI assistants, consumers wary
Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • Last month

Stories from Other Regions

Consumer Trust stories

Philippine operators unveil anti-scam push with GSMA
Network Security

Philippine operators unveil anti-scam push with GSMA

Fears over fraud are pushing Philippine mobile operators to test network-led scam detection and transaction checks with the GSMA.

By Mara Sugue • 4 min read • Today
Canadians wary of cyberattacks, trust small firms less
Data Protection

Canadians wary of cyberattacks, trust small firms less

Nearly two-thirds say digital mistrust has altered daily life, with many also willing to walk away from firms after data breaches.

By Joseph Gabriel Lagonsin • 3 min read • Last month
AI search keeps cyber breach history alive for brands
Large Language Models

AI search keeps cyber breach history alive for brands

Historical breaches are resurfacing in AI search when buyers check trust, prompting firms to keep post-incident messaging visible for years.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians wary of AI spending, identity data trust
Data Protection

Australians wary of AI spending, identity data trust

Only 7% fully trust organisations with identity data, even as Australians back AI agents for purchases worth an average AUD $200.

By Joseph Gabriel Lagonsin • 4 min read • Last month
US consumers turn to direct mail amid cost pressures
Personalisation

US consumers turn to direct mail amid cost pressures

Rising prices are making more US shoppers read their post, with direct mail increasingly driving purchases and digital actions, Lob found.

By Mara Sugue • 4 min read • Last month