IT Brief UK - Technology news for CIOs & IT decision-makers

Consumer expectations stories

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Britons would ditch heating before internet, survey finds

This month
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uc
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smart home
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digital entertainment
Survey finds many Britons would sacrifice heating, hot water and even the fridge before going without internet access for a week.
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Visa launches subscription manager for recurring payments

Last month
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crypto
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fintech
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cx
Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.
Editorial uk shopper frustrated omnichannel disjointed bags panels

SAP finds UK brands overestimate customer experience

Last month
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crm
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digital transformation
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cx
SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.
Multi gen shoppers reading detailed eco labels in us supermarket

Generational divides shape how shoppers use green data

Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
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UK shoppers prize accurate updates over rapid delivery

Fri, 6th Feb 2026
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cx
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martech
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supply chain
UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.
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Privacy shifts from compliance checkbox to market edge

Fri, 23rd Jan 2026
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data protection
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data analytics
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digital transformation
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
European supermarket checkout pos with biometric scanner eu flag

EU rules push POS compliance to the frontline checkout

Thu, 22nd Jan 2026
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biometrics
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fintech
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cx
EU rules are turning the checkout into a compliance hub, pushing retailers to rethink POS tech, processes and in-store customer journeys.
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Forrester: AI, geopolitics to reshape factories by 2026

Wed, 17th Dec 2025
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robots
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drones
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digital transformation
AI, geopolitics and safety rules will force manufacturers to rethink factories, robotaxis and in-car screens by 2026, says Forrester.
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Retailers face digital & cyber threats in Black Friday season

Wed, 26th Nov 2025
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endpoint protection
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phishing
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advanced persistent threat protection
Retailers face rising digital and cyber threats this Black Friday, with only 22% of sites optimised for mobile user experience amid surging online traffic.
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Mid-career professionals in UK face highest digital overload

Fri, 21st Nov 2025
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ai
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twilio
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work-life balance
UK professionals aged 36-50 face the highest digital overload, with over 2,200 unread emails and growing pressure to stay constantly online, research finds.
Customer shop attendant handshake shopping bags hearts retail loyalty

Emotional connections key as brands rethink loyalty strategies

Tue, 18th Nov 2025
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cx
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martech
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ai
A study of 400 European brands reveals that emotional connections, not just discounts, are crucial for loyalty in an era of membership fatigue.
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SOTI upgrades platform to boost retail device security & speed

Thu, 13th Nov 2025
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data protection
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mdm
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supply chain
SOTI upgrades its ONE Platform to enhance device security, speed, and operational visibility, helping retailers boost efficiency and meet rising consumer expectations.
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Holiday shoppers demand faster, greener delivery but shun extra fees

Thu, 13th Nov 2025
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supply chain
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clean technologies
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sustainability
Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.
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Noli & Akeneo advance AI beauty platform with richer product data

Thu, 9th Oct 2025
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cx
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martech
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personalisation
L'Oréal-backed AI beauty platform Noli partners with Akeneo to enhance personalised product recommendations via enriched product data management.
Uk shopper using smartphone in store with personalised offers icons

UK shoppers demand personalised retail experiences across channels

Thu, 2nd Oct 2025
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cx
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martech
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personalisation
Over half of UK shoppers find retail communications too generic, with 60% calling them irrelevant, highlighting a need for personalised experiences across channels.
Person using smartphone surrounded by security biometrics icons digital interactions

AI & trust reshape customer experience as stakes for brands rise

Tue, 30th Sep 2025
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data protection
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digital transformation
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biometrics
As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.
Supermarket shelves fresh produce staff checking digital device donation crates recycling bins

Retail Insight adds AI-driven waste & safety tools for grocers

Mon, 4th Aug 2025
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supply chain
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ai
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clean technologies
Retail Insight has enhanced its WasteInsight platform with AI tools to help UK grocers cut food waste, optimise markdowns, manage donations, and improve food safety compliance.
Uk shoppers concerned about privacy robotic store surveillance cameras

UK consumers lose trust as retailers invest more in AI

Thu, 24th Jul 2025
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data protection
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cx
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martech
Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.
Uk shopper frustrated using smartphone with disconnected digital icons

UK brands risk loyalty loss as personalisation gap widens

Thu, 26th Jun 2025
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cx
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martech
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personalisation
Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.
Modern customer service ai virtual assistants multinational call centers smooth interactions

AI lifts customer service satisfaction as global happiness falls

Thu, 12th Jun 2025
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uc
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digital transformation
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cx
Global happiness fell nearly 10 points to 58% in 2025, but AI-driven customer service satisfaction rose 5 points to 41%, says NiCE's report.