Connected TV stories - Page 2
XR buys Telly Traffic to boost UK ad compliance ops
Fri, 6th Feb 2026
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digital transformation
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rpa
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productivity
XR acquires Telly Traffic to fold TV clearance into its ad ops platform, strengthening UK ad compliance as regulatory scrutiny grows.
LG hits record 2025 sales as tariffs & EV slowdown bite
Fri, 30th Jan 2026
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datacentre infrastructure
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hyperscale
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smart home
LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.
Digital billboards to power USD $54.6bn OOH boom
Thu, 29th Jan 2026
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smart cities
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digital signage
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surveillance
Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.
Amperity unveils tool to monetise first-party data
Fri, 23rd Jan 2026
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data protection
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martech
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personalisation
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
VIOOH & Atmosphere TV link up for venue ad targeting
Fri, 16th Jan 2026
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restaurants
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dsp
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retail media
VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.
DoubleVerify unveils streaming tool with IMDb data
Tue, 13th Jan 2026
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ai
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imdb
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ces
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
Hoppr names Olivier Bastard Chief Sales Officer
Thu, 8th Jan 2026
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martech
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partner programmes
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digital entertainment
Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.
Explainer: Oscars to stream on YouTube after long TV era
Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Ocado Ads partners with Epsilon to boost retail media targeting
Wed, 3rd Dec 2025
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martech
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digital entertainment
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e-commerce
Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.
TripleLift expands Pause Ads to more streaming platforms
Sat, 22nd Nov 2025
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martech
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digital entertainment
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streaming
TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
AI & retail media are set to transform UK shopping by 2026
Thu, 20th Nov 2025
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martech
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commerce systems
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supply chain
By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.
BookMyAdvert.com unveils UK's first self-serve TV ad platform
Fri, 24th Oct 2025
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martech
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youtube
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social media
BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.
Holiday sales success: essential insights for app marketers
Sat, 11th Oct 2025
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cx
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martech
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ai
App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.
Cosmo5 launches globally to drive AI-powered brand engagement
Thu, 2nd Oct 2025
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data analytics
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partner programmes
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ai
Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.
Iceland Foods expands retail media with Epsilon partnership
Thu, 2nd Oct 2025
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martech
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e-commerce
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marketing
Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Thu, 17th Jul 2025
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martech
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data privacy
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ai
Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.
John Lewis expands retail media to offsite digital channels
Tue, 1st Jul 2025
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cx
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martech
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adtech
John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.