Connected TV stories
Moloco launches performance CTV ads for app marketers
Yesterday
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
OpenX rebrands as The Intelligent SSP to cut ad complexity
3 days ago
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
4 days ago
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martech
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partner programmes
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ai
DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
FAST streaming now reaches 27% of European households
Last month
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digital media
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svod
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avod
FAST now reaches over a quarter of European homes as subscription fatigue pushes viewers towards free, ad-supported streaming options.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
World Cup to spark UK spending surge & second screens
Last month
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gaming
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cx
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martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Seedtag unveils Liz Agent AI to speed media planning
Last month
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martech
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genai
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llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
ShowHeroes buys Traffective to boost publisher ads reach
Last month
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martech
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data privacy
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iab
ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.
Hoppr sets London HQ & Lotier alliance for LatAm push
Last month
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martech
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digital entertainment
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streaming
Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.
DangleAds names Saurabh Wason Assistant Vice President
Last month
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martech
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partner programmes
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social media
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
Vudoo & PubMatic launch shoppable programmatic ads
Last month
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Ogury brings persona-based audience targeting to CTV
Thu, 26th Feb 2026
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data privacy
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payment technologies
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trends & predictions
Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.
TCL leads Winter Olympics sponsor engagement in UK
Wed, 25th Feb 2026
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digital transformation
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martech
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partner programmes
TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.
Adlook reshapes UK & EMEA leadership to drive growth
Wed, 25th Feb 2026
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martech
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digital entertainment
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ai
Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.
Taboola names Krishan Bhatia first chief business officer
Fri, 20th Feb 2026
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martech
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genai
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ai
Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.
The Trade Desk & THG link up on beauty retail data
Thu, 19th Feb 2026
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martech
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e-commerce
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adtech
The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.
Innovid adds Reddit ads to unified social workflow
Thu, 19th Feb 2026
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martech
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partner programmes
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rpa
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Teads expands Google TV HomeScreen ad reach globally
Mon, 9th Feb 2026
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martech
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digital entertainment
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marketing
Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.