Alexander Otto stories
Alexander Otto is a thought-provoking author with a keen interest in the evolving landscape of social commerce and its impact on retail strategies. With a forward-thinking approach, Otto delves into how social media strategies are not just changing but significantly shaping the future of shopping and brand engagement. His insights provide a deep dive into the dynamic ways through which social platforms are becoming integral to commerce, offering new opportunities for brands to craft engaging and immersive shopping experiences for their consumers.
UK brands hit by GBP £5.9 billion EU sales drop post-Brexit
Tue, 11th Jun 2024
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martech
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cdp
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customs
Brexit has slashed British non-food retail exports to the EU, costing GBP £5.9 billion since 2019, while marketplaces rise as vital channels for UK brands.
Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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ecommerce
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ar, vr & metaverse
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social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.