Advertising stories - Page 2
LiveRamp and Pinterest enhance advertisement opportunities
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
Majority of Australians concerned about AI adoption at work
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
87% of ad professionals believe automation can improve profitability
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Exclusive: CitrusAd highlights the importance of retail media
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Secureworks has discovered malware in online advertising
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
Superloop’s first TV ad campaign targets big league telcos
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
The progressive evolution of the eCommerce experience
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
New research finds Facebook lost ad market share in Q4 2022
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Amplified Intelligence launches next-gen media planning aid
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
KYND appoints new Chairman of the Board, predecessor retires
KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.
Two new appointments to Paessler’s Asia Pacific team
Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.
Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Granulate announces support for AWS Advertising & Marketing
Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.
iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director
The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.
Bonsey Jaden Group appoints Marvin Duval as Head of Strategy
Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Google NZ numbers show strong comprehensive profit increase
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.