Advertising stories - Page 2
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Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
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Zitcha names Josh Forsyth as APAC sales lead amid expansion
Mon, 20th May 2024
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martech
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yahoo
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advertising
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.
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Hoppr & Yahoo Advertising announce major partnership in Singapore
Fri, 10th May 2024
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digital entertainment
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yahoo
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advertising
Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.
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Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
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Wolt expands tailored ad service to aid partner growth
Fri, 12th Apr 2024
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
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Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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software development
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martech
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cookies
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
![Story image](../../../../../uploads/story/2024/04/09/preview_img-UPJLdWp7AqmEysAmvLcT7rQM.webp)
M1 launches innovative sonic branding to enhance customer experience
Wed, 10th Apr 2024
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cx
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martech
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customer service
M1, Singapore's top telecom provider, debuts innovative sonic branding designed to resonate with their target audience and celebrate Singapore's diverse culture.
![Story image](../../../../../uploads/story/2024/04/09/preview_A_Day_in_the_Office_with_Gwen_Stefani_Photo_1.webp)
Workday enlists rock icons for inventive 'Rock Star' campaign
Tue, 9th Apr 2024
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ai
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advertising
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workday
Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.
![Story image](../../../../../uploads/story/2024/04/02/preview_img-44cKTv63Zrsk3kNAerk7AGq9.webp)
Data Army & Hightouch team up to transform data solutions
Tue, 2nd Apr 2024
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martech
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omnichannel
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cdp
Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.
![Story image](../../../../../uploads/story/2024/03/20/preview_Kartik_Meta_headshot_Channel_Factory.webp)
Kartik Mehta appointed Channel Factory's head of Asia growth markets
Wed, 20th Mar 2024
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advertising
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singapore
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youtube
Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.
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BlueZoo launches software for BrightSign's Series-5 media players
Tue, 5th Mar 2024
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cx
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digital signage
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martech
Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-MkR1AQj8uLPmF423LyKD0RXi.webp)
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Fri, 16th Feb 2024
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ai
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gamification
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digital advertising
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-h6s1WPCAnJyEOTKcL3NvMjeC.webp)
Aleph expands its Amazon Ads services to 20 countries
Fri, 16th Feb 2024
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advertising
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twitch
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amazon
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
![Story image](../../../../../uploads/story/2024/02/05/preview_img-kOvWYpP0cPqn3smtUIfyV2Lb.webp)
Equativ partners with Seekr for AI-powered, transparent ad solutions
Mon, 5th Feb 2024
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ai
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digital advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
![Story image](../../../../../uploads/story/2024/01/31/preview_img-uJlIjmrbqMXKNlaaTyyyBDJD.webp)
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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cdp
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
![Story image](../../../../../uploads/story/2024/01/30/preview_img-YMzKyf6Id4a6iSlOs404Z5yc.webp)
InfoSum partners with DIRECTV for improved data-based advertising
Tue, 30th Jan 2024
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partner programmes
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digital entertainment
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advertising
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
![Story image](../../../../../uploads/story/2024/01/25/preview_Rosie_Cairnes.webp)
How empowering your credit control team could lead to profitable growth in 2024
Thu, 25th Jan 2024
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strategy
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business confidence
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advertising
Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.
![Story image](../../../../../uploads/story/2024/01/18/preview_img-bOe8i3cuO34CpXdjw0fCKLTQ.webp)
Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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iaas
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
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IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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digital media
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japan
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advertising
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
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Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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advertising
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.