Advertising stories - Page 2
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BlueZoo launches software for BrightSign's Series-5 media players
Tue, 5th Mar 2024
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cx
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digital signage
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martech
Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-MkR1AQj8uLPmF423LyKD0RXi.webp)
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Fri, 16th Feb 2024
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ai
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gamification
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digital advertising
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-h6s1WPCAnJyEOTKcL3NvMjeC.webp)
Aleph expands its Amazon Ads services to 20 countries
Fri, 16th Feb 2024
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advertising
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twitch
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amazon
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
![Story image](../../../../../uploads/story/2024/02/05/preview_img-kOvWYpP0cPqn3smtUIfyV2Lb.webp)
Equativ partners with Seekr for AI-powered, transparent ad solutions
Mon, 5th Feb 2024
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ai
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digital advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
![Story image](../../../../../uploads/story/2024/01/31/preview_img-uJlIjmrbqMXKNlaaTyyyBDJD.webp)
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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cdp
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
![Story image](../../../../../uploads/story/2024/01/30/preview_img-YMzKyf6Id4a6iSlOs404Z5yc.webp)
InfoSum partners with DIRECTV for improved data-based advertising
Tue, 30th Jan 2024
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partner programmes
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digital entertainment
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advertising
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
![Story image](../../../../../uploads/story/2024/01/25/preview_Rosie_Cairnes.webp)
How empowering your credit control team could lead to profitable growth in 2024
Thu, 25th Jan 2024
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strategy
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business confidence
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advertising
Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.
![Story image](../../../../../uploads/story/2024/01/18/preview_img-bOe8i3cuO34CpXdjw0fCKLTQ.webp)
Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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iaas
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
![Story image](../../../../../uploads/story/2024/01/18/preview_img-YlCItyx62eVtSGa8XNrsril2.webp)
IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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digital media
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japan
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advertising
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
![Story image](../../../../../uploads/story/2024/01/18/preview_Ian_Warner_20.webp)
Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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advertising
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.
![Story image](../../../../../uploads/story/2023/12/22/preview_1703235664934.webp)
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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online marketing
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
![Story image](../../../../../uploads/story/2023/12/20/preview_img-Z1ncZuws66J5QMUJX2DrofMR.webp)
Businesses battle inflation, delaying tech investments
Wed, 20th Dec 2023
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edutech
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data analytics
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advanced persistent threat protection
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
![Story image](../../../../../uploads/story/2023/12/15/preview_meeting.webp)
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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communication
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
![Story image](../../../../../uploads/story/2023/12/13/preview_Harley_Ramien_2023.webp)
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
![Story image](../../../../../uploads/story/2023/12/11/preview_img-hOymDQ0ESCrFNJvEmCjak4Ii.webp)
Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Tue, 12th Dec 2023
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public cloud
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hyperscale
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advertising
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
![Story image](../../../../../uploads/story/2023/12/06/preview_img-ZEFHQ6k7KBSZseY3w6oswFWA.webp)
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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ml
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
![Story image](../../../../../uploads/story/2023/12/06/preview_MEDIA.webp)
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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omnichannel
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martech
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
![Story image](../../../../../uploads/story/2023/11/07/preview_grocery.webp)
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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online marketing
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
![Story image](../../../../../uploads/story/2023/10/23/preview_yahoo.webp)
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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martech
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cx
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
![Story image](../../../../../uploads/story/2023/09/27/preview_image001__1_.webp)
Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Wed, 27th Sep 2023
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edutech
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partner programmes
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advertising
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.