Advertising stories - Page 1
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_596f3043e8294737cc04.webp)
YouTube & Amazon top ad platforms while X sees decline
3 days ago
#
digital entertainment
#
ai
#
advertising
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_d6e40b3c96283baffbb5.webp)
Australians opt for digital detox as social media use declines
3 days ago
#
social media
#
linkedin
#
advertising
Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_5975d6bd3755bcf0634b.webp)
Working smarter not harder: Four ways AI can support your business
Last week
#
cx
#
martech
#
cdp
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_61db408852909de98a9f.webp)
DoubleVerify's new APAC guide to boost advertising ROI
Last week
#
social media
#
apac
#
advertising
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
![Story image](../../../../../uploads/story/2024/08/28/preview_techday_c46806e2c7574c06cefa.webp)
Nasuni sees 121% data growth in media & advertising sector
Last week
#
storage
#
data protection
#
hybrid cloud
Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_316cd345224df6dac518.webp)
LG Electronics outlines Future Vision 2030 at investor forum
Last month
#
smart home
#
digital transformation
#
power / energy
LG Electronics reveals ambitious Future Vision 2030 strategy, aiming to transform into a Smart Life Solution Company and achieve Triple Seven targets.
![Story image](../../../../../uploads/story/2024/08/21/preview_techday_4d31273f87109f6cfc07.webp)
GoWit secures USD $1.3 million for expansion into Europe & MENA
Last month
#
nespresso
#
integration
#
advertising
GoWit raises USD $1.3 million to expand its retail media platform into Europe and MENA, bolstering product development and aiming for seamless integration.
![Story image](../../../../../uploads/story/2024/08/12/preview_techday_9d7d780c7469a08d7fba.webp)
Agencies welcome Google cookie delay; Circana data crucial
Last month
#
google
#
digital marketing
#
advertising
Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.
![Story image](../../../../../uploads/story/2024/08/06/preview_techday_c6d7461a752bbaa6df6e.webp)
International sports fuel rise in Australian TV viewership
Last month
#
cartech
#
youi
#
toyota
A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.
![Story image](../../../../../uploads/story/2024/07/30/preview_techday_7cf82543c60c00f6124e.webp)
Yospace joins Akamai programme to boost media ad revenue
Wed, 31st Jul 2024
#
partner programmes
#
akamai
#
advertising
Yospace joins Akamai's Qualified Compute Partner Program, offering advanced SSAI tech on Akamai's platform to boost media firms' ad strategies and revenue.
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_07ab84f9c5823954383c.webp)
Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
#
martech
#
omnichannel
#
digital advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_b06f2b6fa28431f4fdd3.webp)
KINESSO Commerce & Vudoo partner to launch ShopNow solution
Tue, 23rd Jul 2024
#
martech
#
cx
#
transparency
IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.
![Story image](../../../../../uploads/story/2024/07/09/preview_techday_bbed797a4e0e87d719a2.webp)
Blackpearl launches AI tool to navigate Chrome cookie changes
Tue, 9th Jul 2024
#
data privacy
#
ai
#
advertising
Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_2ee41af4377bca4b3f80.webp)
AI advances spark both optimism & apprehension worldwide
Wed, 3rd Jul 2024
#
cdp
#
martech
#
ai
Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-Wdss12cB2MD8eLrlbCgOfMrN.webp)
LUMOS & Doohly partner to revolutionise DOOH advertising
Thu, 6th Jun 2024
#
data analytics
#
ecm
#
martech
LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.
![Story image](../../../../../uploads/story/2024/06/05/preview_img-U8W57HhRLtIj9bjxJN4zzVUL.webp)
Appdome launches SDKProtect to secure mobile development
Wed, 5th Jun 2024
#
endpoint protection
#
surveillance
#
application security
Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.
![Story image](../../../../../uploads/story/2024/06/05/preview_img-f3Hh2I3nTTqNOZeoAoRzKi6b.webp)
Digital content and the race to win ‘audience attention’
Wed, 5th Jun 2024
#
advertising
#
sales
#
microsoft
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
![Story image](../../../../../uploads/story/2024/05/22/preview_img-ZTRJauEDil9ZSERlAXu70QUU.webp)
Vudoo & News Corp Australia win Bronze at WARC Awards
Wed, 22nd May 2024
#
awards
#
digital age
#
advertising
News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.
![Story image](../../../../../uploads/story/2024/05/22/preview_img-Xg7oM30FFPW9DvTF8T3rhpxL.webp)
Scaleup Mediafund boosts Hawkes Brewing with new investment
Wed, 22nd May 2024
#
investment
#
ooh!media
#
advertising
Scaleup Mediafund, Australia's only media-for-equity fund, commits AUD $15 million in ads to boost Hawkes Brewing and Bare Funeral Group in a new funding round.
![Story image](../../../../../uploads/story/2024/05/22/preview_img-8MAl9IHqeJqZiQTaYICLuLSk.webp)
DoubleVerify report highlights strengths & weaknesses of RMNs
Wed, 22nd May 2024
#
martech
#
advertising
#
apac
DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.