IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom

Adobe Experience Cloud Stories

Global Stories

Adobe Experience Cloud stories

Code and Theory hires AI tech leaders for enterprise
Digital Transformation

Code and Theory hires AI tech leaders for enterprise

The hires aim to deepen Code and Theory's enterprise and AI engineering push as agencies race to meet growing demand for digital transformation.

By Sofiah Nichole Salivio • 4 min read • This month
Infosys Aster named leader in Everest Group marketing
Digital Transformation

Infosys Aster named leader in Everest Group marketing

Demand for integrated marketing services is rising as enterprises seek measurable AI returns, with Infosys among 29 providers rated by Everest Group.

By Sofiah Nichole Salivio • 4 min read • Last month
Exclusive: Adobe ANZ chief on AI adoption trends
Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Thu, 23rd Apr 2026
Cognizant & Adobe deepen AI pact on content at scale
Digital Transformation

Cognizant & Adobe deepen AI pact on content at scale

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

By Sofiah Nichole Salivio • 4 min read • Sat, 31st Jan 2026
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
MHP & Adobe partner to advance AI-powered customer journeys
Digital Transformation

MHP & Adobe partner to advance AI-powered customer journeys

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025
Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards
Unified Communications

Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

By Sean Mitchell • 3 min read • Thu, 17th Jul 2025
Adobe introduces new AI capabilities in Experience Cloud
Data Analytics

Adobe introduces new AI capabilities in Experience Cloud

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe launches AI-driven updates for personalised CXO
Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Elastic appoints Jeremy Pell as ANZ area vice president
Marketing Technologies

Elastic appoints Jeremy Pell as ANZ area vice president

Elastic has appointed Jeremy Pell as Area Vice President for Australia and New Zealand, aiming to boost growth and customer satisfaction in a competitive market.

By Moritz Florian • 2 min read • Wed, 12th Feb 2025
Adobe unveils tools for AI-driven content in Experience Cloud
Marketing Technologies

Adobe unveils tools for AI-driven content in Experience Cloud

Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.

By Kaleah Salmon • 3 min read • Tue, 17th Sep 2024
Adobe launches Content Hub integrated with Experience Manager
Enterprise Content Management

Adobe launches Content Hub integrated with Experience Manager

Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

By Sean Mitchell • 3 min read • Fri, 28th Jun 2024
Adobe introduces AEP AI Assistant to boost enterprise productivity
Customer Experience

Adobe introduces AEP AI Assistant to boost enterprise productivity

Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

By Sean Mitchell • 3 min read • Fri, 7th Jun 2024
Australia, NZ brands scoop Adobe Experience Maker Awards
Data Analytics

Australia, NZ brands scoop Adobe Experience Maker Awards

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024
Adobe enhances Experience Cloud for optimised customer engagement
Customer Experience

Adobe enhances Experience Cloud for optimised customer engagement

Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

By Tom Raynel • 3 min read • Wed, 27th Mar 2024
Adobe & Microsoft unveil AI-powered tools for marketers
Unified Communications

Adobe & Microsoft unveil AI-powered tools for marketers

Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

By Tom Raynel • 2 min read • Wed, 27th Mar 2024

Stories from Other Regions

Adobe Experience Cloud stories

Stagwell acquires QStrauss to boost Adobe capabilities
Software-as-a-Service

Stagwell acquires QStrauss to boost Adobe capabilities

Clients across Latin America should gain broader access to Adobe implementation support as Stagwell deepens its digital transformation push.

By Sean Mitchell • 3 min read • Thu, 30th Jul 2026
Adobe partners with Adelaide Uni to transform student experience
EduTech

Adobe partners with Adelaide Uni to transform student experience

Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.

By Melania Watson • 3 min read • Wed, 13th Nov 2024