WithSecure appoints Samantha Cotton as UK & Ireland channel head

WithSecure has named Samantha Cotton as the Head of Channel for UK and Ireland. The cybersecurity company announced the appointment as a strategic move to strengthen its relationships with existing partners and expand its partner network amid growing demand for its products and services.

Samantha Cotton, a seasoned executive with over a decade of experience in cybersecurity, joins WithSecure from Bitdefender. Prior to that, she held channel manager roles at Claranet and e92plus, where she was responsible for developing and growing their partner sales strategies and regional channel partner bases.

Dean Porter, Regional Vice President at WithSecure, emphasised the importance of Cotton's appointment. "Samantha’s experience and market knowledge make her the ideal leader as we focus on the next phase of channel growth in the UK. Good partnerships are at the heart of our business. This appointment underscores the importance we place in supporting our network of partners and providing them with the best value and highest levels of service to grow their business."

WithSecure has been actively developing its portfolio to address the cybersecurity challenges posed by the fast-evolving threat landscape. In May, the company launched Elements Exposure Management, a solution designed to help organisations predict and prevent breaches by providing comprehensive visibility across their external attack surfaces and internal security postures.

Cotton expressed her enthusiasm for her new role and the company's mission, stating: "Businesses face a host of new challenges in discovering and acting on cyber threats. They need solutions that provide fast and effective action, and their partners are a vital lifeline in supporting them with this. WithSecure stands out in the market not only for its service innovation and best-in-class cybersecurity products, but also for recognising the importance of working together with its partner network. I’m looking forward to continuing to make sure we bring this value to even more partners across the region."

WithSecure, which was previously known as F-Secure Business, positions itself as Europe’s cybersecurity partner of choice, offering outcome-based solutions aimed at protecting mid-market companies. The company emphasises privacy, data sovereignty, and regulatory compliance in its offerings. Founded in 1988, WithSecure has built a broad portfolio designed to adapt from reactive to proactive security measures. Its central offering, Elements Cloud, integrates AI-powered technologies, human expertise, and co-security services, providing mid-market customers with capabilities in endpoint and cloud protection, threat detection and response, and exposure management.

The appointment of Samantha Cotton highlights WithSecure’s commitment to enhancing its support for partners and delivering value in an increasingly complex cybersecurity landscape. The company aims to leverage Cotton’s extensive experience to drive forward its channel growth initiatives in the UK and Ireland.