Westcon-Comstor partners with Extreme Networks for EMEA stadiums

Westcon-Comstor has announced a collaboration with Extreme Networks to enhance the spectator experience in stadiums and venues across Europe, the Middle East, and Africa (EMEA).

This partnership recognises Westcon-Comstor as the first distributor in the EMEA region to become an official delivery and solutions partner for Extreme Networks' stadium solutions, which have already been implemented by renowned football clubs such as Manchester United and Borussia Dortmund, as well as major US sports organisations including Major League Baseball, NASCAR, and the National Football League (NFL).

The collaboration aims to revolutionise the event experience for sports fans by facilitating the adoption of Extreme Networks' market-leading solutions. These technologies include high-speed Wi-Fi connectivity and Wi-Fi analytics, which allow for seamless experiences such as mobile ticketing, cashless transactions, in-seat concession ordering, real-time sports betting, and enhanced stadium app performance. The robust network infrastructures are designed to improve ticketing, security, and staff collaboration while providing data-driven insights for better resource management and operational planning.

Martin Flensburg, Vice President of Business Operations, Global Supply Chain Solutions and Services at Westcon-Comstor, commented on the new agreement. "Extreme Networks is an innovator in the space, shaking up the status quo and helping customers find new ways to drive better outcomes. They've taken a leadership position in driving seamless deployments across large venues and stadiums, and we're excited to partner with them as they continue to expand their presence across EMEA. This new element in our relationship with Extreme creates exciting new opportunities for our partners and adds to our long-held collaboration, enabling the delivery of projects across Extreme's networking solutions, supported by Westcon services."

The collaboration not only aims to improve fan engagement but also seeks to boost revenue generation for venues. Essential features provided by Extreme Networks, such as strong network infrastructures, help in improving various operational aspects, including ticketing, security, and staff collaboration. These features also provide valuable data-driven insights for better resource allocation and operational planning.

Markus Nispel, Chief Technology Officer EMEA at Extreme Networks, highlighted the importance of connectivity in delivering an exceptional fan experience. "Good connectivity is not just a modern luxury; it's the basis to deliver an exceptional fan experience and for effective fan engagement. Fans demand more than just a thrilling game; they seek an immersive experience where the talent on the field is complemented by seamless and secure connectivity in the stands. The combination of Extreme's industry-leading solutions and deep knowledge of stadium environments with Westcon-Comstor's rich heritage in creating strong, scalable customer relationships creates a significant opportunity for both companies to continue to expand across EMEA."

Through its network of channel partners, including technology resellers, systems integrators, and service providers, Westcon-Comstor will accelerate the adoption of Extreme Networks' solutions across the region. This initiative aims to create new growth opportunities for its channel partners while adding value through its own services. Westcon's experienced services team will oversee the installation and deployment of infrastructure tailored to meet the specific requirements of each venue.

Westcon-Comstor and Extreme Networks have maintained a long-standing relationship. The new agreement signifies the first time Westcon-Comstor will deliver Extreme Networks' solutions to the IT channel in EMEA, marking a significant step in their mutual collaboration.