Wasabi & ScorePlay partner to boost AI for sports media
Wasabi Technologies and ScorePlay have announced a partnership to deliver AI-powered media management and scalable cloud storage solutions for sports organisations seeking greater control over their content.
The collaboration brings together Wasabi AiR's automated AI metadata tagging and multilingual search and transcription abilities with the ScorePlay platform. This integration is aimed at supporting sports clubs as they increasingly operate like media companies, requiring streamlined systems for managing and sharing match footage, behind-the-scenes content, and assets designed to engage fans.
Both companies describe the partnership as a means to provide an open and cost-effective solution that helps sports bodies organise, manage, and distribute their digital assets more efficiently amid growing demands from fans for real-time and highly personalised content.
Empowering organisations
"The future of sports media is open, intelligent, and instant. We're empowering every organisation to harness AI and cloud technology to manage their content with our bespoke industry offering. By removing the traditional barriers of cost and technical complexity, Wasabi and ScorePlay are giving the industry a new playbook for storytelling and fan engagement," said Michael Welts, Chief Marketing Officer at Wasabi Technologies.
With sports organisations expected to create and distribute more content than ever before, the combined capabilities of Wasabi and ScorePlay aim to address both the scale and speed required. Wasabi AiR's inclusion within the ScorePlay platform seeks to reduce manual work through automated tagging, making it easier for teams to catalogue and locate media in multiple languages. The multilingual search and transcription features are expected to support international clubs and leagues serving diverse audiences around the world.
According to ScorePlay and Wasabi Technologies, sports rights holders ranging from prominent football leagues to baseball and hockey teams should benefit from enhanced management of media assets, helping them to maintain control and optimise how content reaches fans globally.
Changing media landscape
"This marks a great step forward in our mission to empower sports organisations with the same tools and efficiencies as major media companies," said Victorien Tixier, Co-Founder and CEO of ScorePlay. "By combining Wasabi's scalability with ScorePlay's powerful infrastructure and intelligent media workflows, we're giving rights holders true ownership over their content and the ability to activate it instantly across every channel."
The partnership responds to a shift in the media landscape, where sports clubs are expected to produce personalised TV-style broadcasts, short-form video, and behind-the-scenes footage, alongside traditional promotional material. As a result, these organisations require platforms that can handle large volumes of data securely, while keeping costs predictable and avoiding vendor lock-in. ScorePlay and Wasabi aim to deliver these outcomes for sports brands and teams of all sizes.
ScorePlay's platform is already used by media teams within sports to centralise, distribute, and manage photos, videos and live broadcast assets, while Wasabi provides cloud storage infrastructure intended to make data management more affordable. The companies emphasise that their combined solution is flexible, helping sports organisations adapt to increasing content demands without significant added complexity.
ScorePlay and Wasabi Technologies say the new partnership builds on their experience supporting clients in the sports sector, offering a system designed to help teams and rights holders reach fans directly, grow their brands, and explore new revenue streams through digital media.
