Wasabi boosts EMEA channel push with cyber resilience

Wasabi has expanded its EMEA channel push with new cyber-resilience measures and cloud storage management tools for partners, as ransomware risks rise and AI data volumes grow across Europe.

The cloud storage provider has deepened its alliance with Commvault, improved its integration with Synology and launched a self-activation option for Wasabi Account Control Manager. The updates target managed service providers, resellers, distributors and systems integrators selling storage and backup services to businesses across the region.

According to Wasabi's latest cloud storage index, 42% of European organisations have experienced a cyberattack that caused loss of access to cloud data. The company also found that 92% are backing up production AI data and applications, highlighting the added pressure AI workloads are placing on storage and recovery plans.

Wasabi is placing particular emphasis on ransomware recovery. At the centre of that effort is Covert Copy, which it describes as creating an invisible, immutable copy of critical data that remains inaccessible during an attack.

That focus carries into its partnerships. The expanded relationship with Commvault centres on joint data protection offerings, while the enhanced Synology integration is designed to help partners combine on-premises systems with cloud-based backup and storage.

The integrations are intended to simplify deployment for service providers and resellers. Wasabi also said the combination of immutable backups, recovery tools and hybrid storage options is likely to appeal to customers updating their data protection environments.

Channel tools

Alongside the partnership updates, Wasabi has introduced Wasabi Account Control Manager Self-Activation. The tool gives service providers multi-tenant management and one-click onboarding at no charge, according to the company.

That matters for channel businesses because many providers are under pressure to add services quickly without increasing operational overhead. Self-service onboarding and account management can shorten deployment times and reduce the administrative burden of managing multiple customers from a single platform.

Kevin Dunn, Vice President and General Manager EMEA at Wasabi, said the market has shifted as customers treat data recovery as a broader business issue rather than a narrow IT problem. "Cyber resilience has moved from an IT priority to a business imperative, and our partners are leading this change of mindset across EMEA," he said.

"With innovation like Covert Copy, deeper ecosystem integrations with long-term partners like Commvault and Synology, and flexible consumption models, we're enabling partners to deliver secure, high-performance storage solutions that protect critical data while giving customers the cost control and simplicity they need to scale," Dunn said.

Partner response

Wasabi also included comments from partners using its storage platform in customer environments, suggesting it is positioning cyber resilience and predictable pricing as key differentiators in a crowded cloud storage market.

Roland Leick, Co-CEO of cloudgermany.de and RÖDL IT Operation, said: "Wasabi's Covert Copy function is more than a last line of defense for our infrastructure. We have been working with Wasabi for several years already to protect our data and copying vital customer information into their cloud. With the enablement of Covert Copy, we can now 100% trust the security of the stored data and we can also re-store them at any given point. This solution fulfills our requirements of CIA: Confidence, Integrity and Availability. This value is also provided to all of our customers."

Exclusive Networks UK also pointed to the effect of AI adoption on storage requirements and governance. It said the combination of larger data volumes, regulatory demands and a wider attack surface is changing the sales conversation for partners.

Neil Brosnan, Vendor Alliance Director at Exclusive Networks UK, said: "Our partnership with Wasabi is built on a shared belief that cyber resilience starts with data - how it's stored, protected and governed. As organisations adopt AI and modern applications, the volume and value of data is exploding, bringing new regulatory pressures and a broader attack surface. The ability to manage, secure and recover that data has now become business critical. Together, we're helping partners unlock that opportunity by combining high-performance cloud storage with go-to-market expertise and support to drive real growth across the UK."

The latest moves underline how storage suppliers are increasingly selling around security and recovery needs rather than raw capacity alone, as European customers look for backup systems that can withstand attacks and support a growing mix of AI and traditional workloads.