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VeUP appoints Cheryl Powell as new Head of HR amid ambitious growth
Tue, 20th Feb 2024

London-based technology consultancy, VeUP, has announced the appointment of Cheryl Powell as the company's new Head of HR. The recruitment strengthens VeUP's leadership team, amid creative growth, investing, and industry acclaim.

VeUP's specialist services for startups combine technology, finance, and go-to-market strategies. The dynamic company’s recent accreditation with AWS Advanced Tier Services Partner status underlines its expertise and success in AWS consultancy. This acknowledgement is given only to companies with a robust team of trained and certified technical individuals and exemplary customer experience. Moreover, VeUP also manages a $100m growth fund, furthering its commitment to support high-growth businesses alongside its industry-leading technology consultancy.

Bringing over 20 years of experience, Powell is well-positioned to head VeUP’s human resources. Her expertise has been developed in various organisations across EMEA, including Learning Tree International and global broker Trade Nation. Her insight into strategies, culture, and talent acquisition will amplify the company’s growth by garnering new talents and reinforcing VeUP’s tech credentials.

A dedicated proponent of employee development, Powell is set to fast-track VeUP’s company culture. By implementing new training and development programmes, the holistic support will grant employees the necessary resources to thrive in their roles. By promoting an atmosphere of innovation and dynamism, she aims to boost the company’s team strength and morale.

Powell expressed her enthusiasm for the new venture: "VeUP is on an incredible growth trajectory, with a rapidly expanding international team to manage and develop. I’m really pleased to be joining such a dynamic company with huge ambitions to transform the market and help build an incredible culture to allow every member of the team to thrive," she says.

Damian Skendrovic, GM EMEA at VeUP, endorsed the value Powell brings to the table and the company's anticipation of her contribution. He states: "Juggling a rapidly expanding team requires a dedicated HR strategy, and Cheryl has the energy, experience, and vision to deliver all this and more for our business. We’re very excited to have such a seasoned industry expert onboard to ensure our people management, recruitment and retention policies are operating at the highest standards."

Powell’s proficiency and dedication, coupled with VeUP’s ambitious growth trajectory and commitment to innovation, promise a sturdy partnership that seeks to bolster the company’s strategic goals whilst fostering an environment where every employee can reach their full potential.