Swoon expands IDHL contract to boost digital performance

Designer furniture brand Swoon has announced an expansion of its contract with digital performance agency IDHL. This development follows significant growth for Swoon, facilitated by IDHL's overhaul of the brand's online services.

Swoon initially engaged with IDHL in 2020 to leverage the agency's web services expertise. This was part of a strategy to enhance growth through a connected, customer-centric approach, addressing various operational and technical challenges the company faced.

IDHL's involvement brought significant business value to Swoon, particularly through the automation of back-end processes that allowed the retailer to have a scalable view of its inventory. Additionally, the creation of a fast, future-oriented website optimised for mobile commerce was a key achievement. Enhancements in user experience and performance were further supported by the implementation of smart data flows across the customer journey, thus improving optimisation and conversion speed.

Following these successes, Swoon has expanded its contract with IDHL to now include Paid Media, Technical SEO, and Digital PR, complementing the ongoing Web Services collaboration.

Brian Harrison, CEO at Swoon, stated: "Since working together, the IDHL team has worked with us to understand and address a breadth of operational and technical processes. This has driven real value and transformational results for our business, and we have been impressed by their strategic partnership approach."

Harrison further commented, "IDHL understands every facet of the digital customer journey and the work undertaken so far to scale-up and automate our processes gives our customers a fast, mobile-friendly experience; ultimately preparing us for the next stage of our journey. This is absolutely critical in a competitive market and we're so pleased to now add further digital performance support from the IDHL team as I'm confident this will drive more business success with a joined up, holistic approach."

Sharon Palmer, Director of Group Accounts and Client Success at IDHL, remarked on the collaboration: "Working with the Swoon team to accelerate growth for their business has been incredibly rewarding to date. Our expert teams know the intricacies of eCommerce in the retail landscape, and being able to implement high-quality technical and performance strategies enables us to effect positive, lasting business change for clients. We're thrilled to expand our relationship with Swoon to enhance their digital performance further via Paid Media, Technical SEO and Digital PR alongside Web Services."

IDHL operates with three divisions focusing on Intelligence, Performance, and Web & eCommerce, with specialist teams across the UK aimed at accelerating client growth through integrated services. The agency primarily serves luxury and fashion brands, financial services, and professional services sectors.