SplitMetrics has announced the appointment of Eoin Hallahan, formerly of Meta and Google, as its new Chief Revenue Officer, alongside the recruitment of Dan de Vries as Product Director.
Hallahan, whose career spans 16 years, joins the organisation with significant experience in sales and leadership roles across the adtech and martech industries. His previous positions include Enterprise Sales Director for EMEA Gaming at Meta, Managing Director EMEA & APAC at NextRoll, and a substantial period spent in Google's sales division. Most recently, he led EMEA & LATAM Sales at Supermetrics in Helsinki.
At SplitMetrics, Hallahan will focus on driving go-to-market and revenue strategies across both SMB and Enterprise segments. He has a history of success in scaling businesses from startup stages to substantial revenue levels, experience in customer acquisition, retention, and strategic management at a board level.
Eoin Hallahan commented, "I'm joining SplitMetrics as Chief Revenue Officer to drive business growth and help the team to deliver best-in-class solutions and world class service to our customers and technology partners. Guided by our innovative vision and cutting-edge technology, we'll continue to build high-performing teams and accelerate our market leadership."
Additionally, the company has welcomed Dan de Vries as Product Director. De Vries arrives from data.ai where he served as Director of Product and Tech for nearly five years. With his decade-long experience in product leadership within startups and scale-ups, he is tasked with leading product development and innovation at SplitMetrics.
The hires align with SplitMetrics' recent transition to an AI-driven platform, an effort marked by the launch of SplitMetrics AI, a research and development centre aimed at becoming a leading force in AI-driven app marketing solutions. The company currently manages USD $500M in advertising for prominent apps and games annually.
Max Kamenkov, CEO and co-founder of SplitMetrics, stated, "We are excited to have Eoin on our team as our new CRO. His extensive experience in adtech and martech coupled with his proven track record of scaling high-growth businesses makes him a perfect fit for us. Eoin will be an instrumental member of our senior leadership that takes SplitMetrics to the next level of growth and helps us achieve our long-term goals."
He added, "We are also excited to have Dan de Vries on our team as our new Product Director, who is already making a big impact within our team. Dan's proven track record in product management will be invaluable to SplitMetrics as we continue to innovate with our products and services for app marketers and developers."