AI innovator, Purple Transform, announced today the appointment of Simon Blagden CBE to its advisory board. Purple Transform is renowned for its AI-driven platform that integrates machine intelligence with existing cameras, sensors, and third-party data to deliver tailored insights offering better human outcomes. Notably, it monitors UK rail lines for trespass, station overcrowding, and obstructions.

Simon Blagden brings a deep reservoir of experience spanning over three decades in the IT, telecoms, and digital industry. His impressive career has seen him hold leading positions at household organisations including GEC, Quante AG, and Fujitsu Telecommunications UK.

The announcement detailed the valuable experience; Blagden initially served at GEC as International Commercial Manager and subsequently as CEO of International Operations on the main board of Quante AG. In addition, he had a 14-year stint as non-executive Chairman at Fujitsu Telecommunications UK. For his significant contributions to export and the economy, he was honoured with an MBE in 1997 and a CBE in 2016, respectively.

Blagden currently presides over Project Gigabit, the government’s £5 billion programme aimed at providing fast, reliable broadband to hard-to-reach communities, as the Chair of Building Digital UK (BDUK). He also serves as the Industry Chairman of the Parliamentary Internet, Communications and Technology Group.

Regarding Blagden's appointment, Gregory Butler, CEO of Purple Transform, said: "Simon embodies the essence of a Purple Person – someone who not only brings valuable experience and expertise to the table but also shares our deep commitment to enabling better human outcomes. Alongside his strategic vision, Simon is already demonstrating his readiness to roll up his sleeves and take a hands-on approach when the opportunity arises."

Simon Blagden commented on his new role: “Purple Transform exemplifies the UK's journey towards becoming a science and technology superpower. With its rapid delivery of life-changing AI technology, Purple Transform is poised to become one of the world’s leading AI companies. The company’s commitment to ethical AI for positive human outcomes aligns perfectly with my aim of ensuring organisations are well-managed to the highest levels of compliance and governance – beyond legal requirements and to the highest ethical and moral standards."

About Purple Transform: Established in 2021 and headquartered in Oxfordshire, UK, Purple Transform was founded with the aim of creating better human outcomes by unlocking the full potential of ethical AI, advanced data analytics, Internet of Things (IoT), and computer vision solutions. Its core platform SiYtE uses a combination of AI, Machine Vision/Learning, and Human Intelligence to boost human decision-making capabilities.