Passpack adds Amsterdam data residency & six languages

Passpack has expanded its European service with EU data residency in Amsterdam and support for six languages across its app and website. The changes are aimed at European customers that need credential data to remain within EU borders.

Passpack has scaled its Amsterdam data centre so that all credentials for European customers are stored within the European Union. The service, available through passpack.eu, does not rely on cross-border data transfers for those customers.

The move comes as businesses in Europe face closer scrutiny over where sensitive data is stored and who can access it. For companies subject to the General Data Protection Regulation, data location and access controls can be procurement issues as well as compliance matters.

Its system uses a Zero Knowledge architecture, meaning only users can access their stored data. Passpack says it has no visibility into customer information.

European focus

Alongside the infrastructure change, Passpack plans to add six languages across its app and website by May 2026: Portuguese, Spanish, French, German, Italian and Dutch.

The rollout is aimed at managed service providers and IT administrators overseeing teams across several European markets. A local-language interface can help reduce training and onboarding barriers for staff using password management tools across distributed operations.

Passpack has framed the European expansion around two issues increasingly linked in software buying decisions: regulatory alignment and usability. In practice, that means keeping customer data in the EU while making the product easier to use in local markets.

Many password and credential management services support European customers from infrastructure outside the bloc or rely on international transfers. That can create extra work for legal, security and procurement teams that need to explain where information is held and which jurisdiction applies.

By keeping European customer credentials in Amsterdam, Passpack is seeking to provide a clearer answer. The set-up gives compliance, legal and IT teams a direct response when auditors or regulators ask where data resides.

Market pressure

European organisations are placing more emphasis on whether software suppliers meet the same standards their customers must follow. For credential management providers, that often centres on storage location, access rights and technical design.

Password management tools hold some of the most sensitive information in an organisation, including administrator credentials, shared logins and records tied to critical systems. As a result, customers in regulated sectors often look closely at encryption models and whether a vendor can view stored data.

Passpack says its approach is designed so that customer information is encrypted and governed within European jurisdiction. It argues that this model aligns with core GDPR principles through technical design rather than internal policy alone.

Chris Skipworth, Chief Executive Officer of Passpack, said the expansion reflects a deeper push into the region. "European businesses have always been part of our customer base, but this expansion is about becoming the obvious choice for them," he said. "In-region storage, Zero Knowledge architecture, and a product that speaks your language, that is what enterprise-grade credential security looks like for the EU market."

Passpack describes itself as a cloud-based password manager focused on the secure generation, storage and sharing of passwords and other credentials. It also offers administrative oversight, activity reporting and control tools for IT teams.

The latest changes suggest the company sees Europe as a market where product localisation and data handling rules are becoming harder to separate. In password management, where trust and compliance are central to buying decisions, local data storage may carry as much weight as the features on offer.

The six-language rollout across the app and website is due by May 2026.