Kentico, a notable content management system developer, is set to host two significant events as part of their Partner Connections 2024, aimed at demonstrating their latest features and innovations.
Kentico Partner Connections 2024 will first occur in Prague on October 8-9, followed by a subsequent event in Miami on November 12-13. The event will focus on Kentico's product, Xperience, a content management system equipped with digital marketing functionalities. A primary feature of the system is its ability to consolidate various marketing tools into a singular platform, aiding businesses in engaging more effectively with their customers through customised experiences across digital channels.
The events will include technical workshops, demonstrations, and discussions on the future of digital experience management. This provides an opportunity for partners and attendees to explore nearly all the major features introduced by Kentico in the past year. It will also showcase new developments in AI-driven marketing technology.
Since the last Partner Connection event in 2023, Kentico has launched over 65 features aimed at enhancing digital marketing capabilities and content management. Among these is AIRA, a service utilising Generative AI to assist marketers and editors with routine tasks, designed to streamline the content creation process and enhance efficiency.
Another feature introduced is "smart folders," which facilitate automatic aggregation of content and enable dynamic updates across multiple websites. This feature, combined with multichannel content reusability, enhances the automation level of content updates.
Looking forward to the upcoming events, Kentico aims to provide its partners with in-depth experiences of Xperience's latest functionalities. These experiences will include live demonstrations, technical workshops on migration tools, and upskilling opportunities to achieve Kentico certifications. Moreover, the event will prepare partners for future technological advancements that Kentico is developing, aimed at offering marketing leaders comprehensive insights into their campaigns.
Debbie Tucek, VP Product at Kentico, elaborated on the company's forward-thinking vision: "This year's event will highlight the multitude of ways that Xperience by Kentico can become an agent of change within your marketing and technology strategies. From automating content updates to reducing the complexity of the martech stack, we are creating a unified system that enables marketers to better understand and showcase the impact of their efforts. Kentico is building a future where a single pane of glass provides marketers with the smart insights and recommendations they need to make data-driven decisions quickly and confidently."
