Google backs Emergent to help non‑coders build software

Google has made a strategic investment in Emergent, a San Francisco-based start-up that uses autonomous AI agents to let non-technical users build production-grade software.

The funding comes through Google's AI Futures Fund, which backs early-stage companies working with advanced generative AI models. Emergent described the investment as a step in its plans for faster product development, hiring and international expansion.

The size of the investment is undisclosed. The deal gives Emergent early access to Google's Gemini 3 model and direct support from Google's AI specialists.

Emergent runs what it calls an “agentic vibe-coding” platform. The system allows users to describe the type and feel of an application they want and then relies on AI agents to generate working software without manual coding.

The company targets small businesses, solo founders and individual creators who lack engineering resources. It positions its product as a way for these users to turn ideas and processes into software that can run in production environments.

Emergent launched in 2025 and reports rapid early adoption. It says more than 2.5 million people worldwide have used the platform in less than five months and that it has exceeded an annual recurring revenue run rate of USD $25 million.

The start-up says it plans to reach tens of millions of entrepreneurs, small business owners and creatives by early next year. It expects that growth to come from both new markets and expanded use by existing users.

Co-founder and Chief Executive Mukund Jha said the service targets business owners who struggle to access technical expertise.

“Not every business founder has the technology expertise or resources to make their dream a reality. With Emergent, we're giving small business owners, creators and entrepreneurs the tools to bring their vision to life, no matter the complexity. We're honored to be supported by Google's AI Futures Fund and excited to leverage Google's industry-leading AI technology to further empower Emergent for our rapidly growing user base,” said Mukund Jha, Co-Founder and CEO, Emergent.

Emergent describes its approach as a structural change in who creates software and who benefits from it. The company argues that users can convert spreadsheet-based workarounds and manual workflows into standalone applications.

It says this removes the need for a dedicated engineering team for many small-scale projects and side businesses. Users interact with autonomous AI agents, which then generate full-stack applications based on user instructions.

Examples from early adopters show a focus on niche productivity and business tools. A user in the UK built Continuous CV, an application that lets professionals log weekly work achievements and converts them into résumé-ready bullet points.

The tool focuses on people preparing for job moves or recovering from redundancies. It keeps a running record of work history that can be hard to reconstruct later.

In Germany, a solo founder used Emergent to build Zolora, a marketing audit app for solopreneurs and small firms. The application guides users through an assessment of their marketing strengths and gaps.

That project aims to replicate elements of a consultant-led marketing review at lower cost. It offers structured feedback for users with limited budgets and no access to specialist advisers.

Another German user is developing an AI Use-Case Directory on the platform. The directory groups practical AI applications by industry and role. The project aims to make it easier for businesses to understand where AI tools can fit into their operations.

Emergent says such examples show how non-technical users can create tools that would previously have required software teams or external agencies.

Google set up the AI Futures Fund in 2025. The fund invests in AI start-ups and offers access to its latest models and in-house experts.

Jonathan Silber, Co-Founder and Director of the AI Futures Fund at Google, said the Emergent investment aligns with the fund's focus on generative AI.

“The AI Futures Fund is all about reimagining what can be accomplished with generative AI. Emergent's work is helping people make their ideas a reality, breaking down barriers, and democratising access to the tools businesses need to build their technology stack. We look forward to supporting them on their journey as they build with Gemini 3, and we can't wait to see what they do next,” said Silber.

Emergent is already backed by investors including Lightspeed, Prosus, Y Combinator, Together and a group of angel investors. The company says it will keep focusing on adding autonomous agent features and expanding its platform for users who want to build and run their own applications.