Flora has launched a set of on-canvas editing tools called Actions and introduced a new pricing model based on dollar-denominated usage pools. The changes affect both workflow features and how customers are charged to use the platform.
Actions includes more than 21 tools for video, image and text editing, reducing the need to move files into other software before returning work to the main creative environment. The new pricing model replaces credits, compute units and similar measures with a visible spending pool in US dollars.
Flora sells an AI-based creative platform used by professional teams at brands and agencies including Nike, Netflix and Pentagram. It argues that many existing AI creative products focus on quick mock-ups for non-designers rather than the iterative process followed by professional creative teams.
The new editing tools are designed to keep work in the same workspace. Users can place an Action on the canvas or call it up through FAUNA, Flora's AI creative agent, then apply edits without exporting material into separate applications.
Video functions available at launch include stitching clips, splitting footage, extracting frames, colour grading, reversing footage, changing speed, watermarking and background removal. Image tools include colour grading, aspect-ratio changes, rotation, blur, filters, duplication and a Ken Burns effect. Text tools include split, find-and-replace and concatenation.
Flora presented the launch as a response to a longstanding problem in creative production: teams often move between multiple specialist tools to complete basic editing tasks. That can add time and interrupt revision cycles across campaigns, formats and placements.
"We built Actions because the export-edit-reimport cycle was killing creative momentum," said Harish Venkatesan, Head of Product at Flora. "Every time you switch tools, you're not just adding steps-you're breaking the flow of your thought process. Actions remove that friction entirely. Professionals need tools that match their expertise and output. Actions do that for them."
Pricing change
Alongside the product update, Flora has overhauled how it bills users. Instead of asking customers to track credits or GPU minutes, paid plans now come with a pooled budget shown in dollar terms, with a percentage bar indicating how much has been used.
Flora said it sees this as a clearer model for customers making repeated iterations during creative development. In practice, the shift aligns usage tracking more closely with direct monetary spend rather than an abstract unit that can vary by tool or model.
Plans range from a free tier to subscriptions priced at up to USD $200 a month for individual users. Team plans will also use pooled budgets, while FAUNA will remain free and unmetered across all tiers.
Flora is also offering unmetered access for some subscribers to two image models on the platform, Nano Banana 2 and Nano Banana Pro. Pro users receive unmetered off-peak generation during specified evening and weekend periods, while Max and Enterprise users receive unmetered access at all times during the offer period.
Flora described itself as the first creative AI platform to adopt dollar-denominated usage pools, noting that similar pricing approaches are already common in AI coding products. The move suggests software companies serving professional users are testing whether simpler pricing can reduce hesitation around experimentation.
Founded in Brooklyn, New York, Flora says it has raised USD $52 million from investors including Redpoint Ventures, Menlo Ventures and a16z Games Speedrun, as well as individual backers from technology and media companies. That funding places Flora among a group of venture-backed startups trying to build software around generative AI for professional workflows rather than consumer experimentation.
Competition in that market has intensified as image, video and text generation tools spread into agency and in-house brand teams. Vendors are under pressure to show that their products can fit into established production processes, not just generate first drafts.
For Flora, the combination of editing functions and pricing changes appears designed to address both concerns: the practical issue of moving assets between tools and the commercial issue of predicting cost while teams iterate.
"Every creative AI platform today is running the exact pricing model that is actively breaking at other companies. We shipped this new pricing model to be the opposite," said Weber Wong, chief executive officer of Flora. "Transparent dollar-denominated pricing that holds up as usage scales, so we never have to do to our customers what those companies just did to theirs."