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EfficiencyIT Names Matthew Hughes as Technical Director
Tue, 24th Oct 2023

EfficiencyIT, a data centre, IT and critical communications specialist, has announced the appointment of Matthew Hughes as its new Technical Director. Hughes joins the company bringing with him over two decades of experience in the data centre industry, having been involved with some of the sectors' largest data centre and critical power installation projects.

The appointment of Hughes comes after the successful launch of EfficiencyIT's bespoke range of prefabricated data centres, branded ModularDC, earlier this year. Hughes will assume his role as Technical Director with the goal of bolstering the company’s growth ambitions across the EMEA region while maintaining its commitment to providing impeccable service. His responsibilities will include the facilitation of high-quality technical specification, implementation, installation and support services, as well as providing strategic guidance to enterprise, life sciences, and government sectors.

In order to support EfficiencyIT's commitment to delivering top-tier technical solutions, Hughes brings to the role a Bachelor of Engineering in Mechatronics, Robotics and Automation Engineering from Kings College London and is a CNet Certified Data Centre Design Professional (CDCDP). Moreover, Hughes intends to champion the company's apprenticeship endeavours and further development as the company continues to grow, being a strong advocate for training and apprenticeships, particularly in Science, Technology, Engineering and Mathematics (STEM) fields.

Speaking on his appointment, the new Technical Director says, "I'm delighted to join EfficiencyIT, having known the team for over 20 years, it's both a natural evolution and the right time in my career to join the organisation." He further adds, "The company's drive for technical excellence and its ethos for providing world-class infrastructure environments are well aligned with my engineering values, and I'm excited to contribute to its future successes."

Company MD Nick Ewing warmly welcomed Hughes, expressing his confidence in the new Technical Director's capacity to meet customers' technical requirements and maintain the company's reputation for delivering best in class data centre environments. Ewing states, "Matt's extensive knowledge of data centre, UPS, cooling and software solutions, and technical delivery of complex power and infrastructure projects add significant strength to our technical capabilities and will play an essential role as our company continues to grow."

Hughes enters the role with an impressive career history, having first joined the data centre industry at PK Electronics. After launching a specialist infrastructure and UPS consultancy, Hughes worked extensively with Schneider Electric's APC Elite Partners in the UK and Ireland, specialising in the installation of Schneider Electric's uninterruptible power supplies, EcoStruxure Data Centre Solutions and its EcoStruxure DCIM software platform. His credits include the completion of buildouts and installations for some of the UK's most high-profile and technically complex public sector infrastructure environments.