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ControlUp names Tom Holland as Chief Revenue Officer, elevating sales leadership.
Fri, 10th Nov 2023

London's Digital Employee Experience (DEX) management industry leader, ControlUp, has named Tom Holland as their inaugural Chief Revenue Officer (CRO). Holland brings to the role a wealth of enterprise channel experience and a history of establishing efficient sales organisations. Before joining ControlUp, Holland spent over 16 years in progressive sales leadership roles at Citrix.

"At ControlUp, we are on a mission to build a software powerhouse that capitalises on the explosive market for innovative digital employee experience (DEX) solutions," comments ControlUp's CEO, Jed Ayres. "Adding Tom as CRO is a central part of this strategic plan. Known as a high-integrity, value-driven leader, Tom’s wealth of expertise in building high-performance teams with the operational excellence that drives both growth and maturity will swiftly help ControlUp capitalise on the huge market opportunity that lies ahead."

Holland is a highly respected end-user computing expert with years of hands-on experience within the virtual desktop, DaaS, and cloud workspace market. As former Senior Vice President, Americas Sales and Services at Citrix, Holland handled a team of over 800, generating sales for all customer-facing roles in the United States, Latin America, and Canada. Furthermore, his leadership at Citrix focused on both enterprise and public sector customers. Holland stepped into Citrix through the acquisition of Reflectent Software in 2006 and before this, he held various sales leadership positions with Kintana, Webline Communications, and True Software. A Bachelor's degree holder in marketing from Rutgers University, Holland’s career trajectory demonstrates his extensive experience and proficiency.

"ControlUp is perfectly positioned to transform the industry with a truly innovative and perfected approach to improving the digital employee experiences that are so crucial in today's hybrid work world," says Holland. "The growth potential is exponential. I am thrilled to be a contributing guide on the ControlUp expansion journey and look forward to building the team, channel, programs, and processes that will genuinely accelerate our go-to-market strategy.”

Holland officially joined ControlUp in the last quarter and reports to ControlUp CEO Jed Ayres.