The annual Adobe Experience Maker Awards, part of the ongoing Adobe Summit 2024, has highlighted the achievements of several brands from Australia and New Zealand, who secured a total of three awards this year. This global award programme celebrates influential leaders and teams that have used Adobe's Experience Cloud tools in innovative ways, with the aim of reimaging the customer experience.
The winners of this year's awards from Australia and New Zealand include the following:
The Advocate Awards saw 7-Eleven Australia emerge victorious. The Award acknowledges the company that has shown a customer-first approach to personalise customer journeys. 7-Eleven redesigns its entire website and app experiences using Adobe Experience Manager, Adobe Commerce, Adobe Analytics, and Adobe Campaign to enhance personalisation and eliminate customer pain points. The company now delivers 250 million moments via digital channels each day and boasts 1.2 million active users of its My 7-Eleven loyalty app, which accounts for 15% of online and offline sales.
In the regional category, Paul Wallace, Digital Area Lead for 7-Eleven Australia, emerged as a winner. Wallace has set impressive goals for his company, intending to quadruple the delivery of customer moments to one billion and increase digital transactions to 28% of revenue by the year 2030. Under his leadership, the company redesigned its app experiences using Adobe tools and saw its members fill up their fuel tanks six times more than non-members, increasing total fuel sales by 460 million litres year on year.
Also impressive in the regional category was Data Technologies Capabilities Team from News Corp Australia. News Corp has an audience of 18.2 million across multiple channels, consuming its 150 brands. The Data Technology Capabilities Team managed to create more than 20 million unified customer profiles via Adobe Real-Time Customer Data Platform (CDP), resulting in the growth of its addressable audience across 130 digital properties.
Other significant global category winners include Katie Klein from Macys Inc., who bagged the Ambassador Award for unifying their in-store and digital data, Novo Nordisk, who secured The Analyzer Award for mastering data-driven decision making, and Samsung Electronics Europe, Pfizer, KFC Malaysia, Deloitte & Touche Tohmatsu India Unlimited, TSB Bank, and PRISA for winning in their respective categories.
Also notable were awards given to other executives and teams globally. This includes leaders from General Motors, Palladium Hotel Group, U.S. Bank, and individuals from Unilever and Recruit Co., Ltd. These winners showed exemplary use of Adobe's tools in their digital transformation journeys, resulting in significant business impact and improvements in customer experiences.
The Adobe Experience Maker Awards are a testament to the innovative spirit and relentless focus on customers of these winners. They have effectively leveraged Adobe's suite of tools to drive digital transformation and reimagine the customer experience in their respective industries.