Apromore appoints Brandee Sanders as new chief marketing officer

Apromore has announced the appointment of Brandee Sanders as its new chief marketing officer (CMO). Sanders brings extensive experience in driving growth and strategic marketing initiatives for high-impact Software-as-a-Service (SaaS) companies to her new role, the company shared in a statement.

This appointment comes after a year of significant customer and market momentum for Apromore. Earlier this year, Stephen Tsuchiyama joined the company as Chief Revenue Officer (CRO), and additional funding from both existing and new investors has indicated strong market confidence in Apromore’s vision for the future.

Marcello La Rosa, CEO and Co-Founder of Apromore, highlighted the importance of these developments. “At Apromore, we aim to help organisations utilise their process data to create ongoing value for their business and customers. We strive to achieve this by exploiting the full potential of process mining, beyond mainstream capabilities,” he said. “We are thrilled to welcome Brandee Sanders to Apromore as our new CMO."

"Her extensive experience and proven leadership in driving growth and market expansion will be instrumental as we continue to innovate and expand our leadership in the AI and process mining industry. With Brandee on board, following Stephen's appointment and the expansion of our product development and sales teams, I’m confident that Apromore will continue to deliver value to our customers.”

Expressing her enthusiasm for her new role, Sanders noted, “Joining Apromore, a trailblazer in process mining and simulation with a cutting-edge AI vision and exceptional talent, is an extraordinary opportunity. I am thrilled to be part of this innovative team and look forward to driving the company’s growth, nurturing a customer-focused environment, and showcasing the transformative business value that process optimisation brings.”

Sanders is recognised for her achievements in building Go-To-Market (GTM) strategies, enhancing sales performance, leveraging AI and data analytics, and significantly accelerating growth trajectories for SaaS scale-ups. Her career includes driving substantial revenue generation, facilitating successful exits and acquisitions, and guiding companies through successful Initial Public Offerings (IPOs), such as BlackLine’s debut on Nasdaq.

Before joining Apromore, Sanders held pivotal roles at notable organisations including BlackLine, Sony Music, and Observe.AI. Throughout her career, she has consistently aligned marketing efforts with business objectives while fostering strategic partnerships with leading investors such as Zoom, Tiger Global, Softbank, Menlo Ventures, Scale Ventures, Nexus, and Thiel Capital.

In her new role as CMO, Sanders will oversee Apromore’s global marketing strategy. Her focus will be on expanding market reach, enhancing brand visibility, and driving customer engagement initiatives. Her appointment further underscores Apromore’s commitment to leveraging top-tier talent to propel its leadership in the evolving landscape of process mining software solutions.

Apromore is a global provider of process mining and AI-driven business process improvement technology. The company's mission is to democratise process mining by making it possible for business teams to rapidly use advanced data science techniques to achieve digital transparency and operational excellence, in a completely no-code environment.