ANS refreshes partner programmes to boost digital, cloud growth

ANS has announced a comprehensive revamp of its partner programmes, with a particular focus on supporting partners amid changes in the cloud and digital transformation market.

The updated initiatives cover the company's Digital and Security Partner Programmes, as well as a major refresh of its Cloud Partner Programme, designed to address the current priorities of businesses operating in managed services, IT reselling, and software-as-a-service sectors. The enhanced programmes are structured to provide partners with flexibility, scalability, and alignment with their individual business goals.

The Digital and Security Partner Programmes have been developed to support partners in various areas. By offering opportunities to expand managed services portfolios or bolster cybersecurity offerings, ANS aims to enable partners to meet the increasing requirements of their customers. Managed Service Providers (MSPs) are also positioned to enhance their Microsoft credentials through these updated portfolios.

The Cloud Partner Programme is a key part of the relaunch, particularly in light of recent developments affecting VMware partners. Industry changes mean these partners are required to make strategic decisions about their future offerings and choices of cloud partnerships. ANS's reworked programme offers targeted support for transition and continuity.

Services within the new Cloud Partner Programme include tailored cloud transition support, flexible partnership models such as co-selling, white-labelling, or referral options, and access to ongoing technical enablement, marketing support, and sales training. Dedicated account management is also promised to ensure sustained strategic growth and market effectiveness for participating partners.

"Our partner programmes aren't one-size-fits-all, they're crafted to empower our partners to thrive in a more complex, competitive tech environment," said Ryan Martin, Head of Indirect at ANS.

"We know how critical it is to not just keep pace with change but lead it, especially as partners assess their options in the wake of the recent VMware by Broadcom news. We're here to give them clarity, capability and a clear runway to growth, no matter their journey." added Chris Folkerd, Director of Platform at ANS.

ANS has structured these partner programmes with industry verticals in mind, offering tailored approaches for MSPs, telco and IT resellers, as well as software providers. The revamp also extends to the company's referral scheme for IT consultancies, aimed at further engaging this important segment of the partner landscape.

The company emphasises that its partner ecosystem remains a central focus in delivering digital transformation to organisations across the public and private sectors. Operating out of Manchester, ANS provides services including public and private cloud, data management, security, business applications, and low-code solutions. Partnerships with major vendors, including Microsoft, AWS, VMware, and Cisco, support its data centre operations.

ANS is recognised as Microsoft's UK Services Partner of the Year and is one of a select group to hold all six Microsoft Solutions Partner Designations. The company also operates the ANS Academy, which has supported over 250 apprentices in the fields of technology and business.