Alteryx deepens BigQuery tie-up with Google-first suite

Alteryx and Google Cloud have expanded their partnership with a deeper integration between BigQuery and the Alteryx One analytics platform.

The companies said Alteryx One users can now build analytics workflows that run directly in BigQuery through Live Query for BigQuery, which is now generally available. They also announced plans for a new product listing, Alteryx One: Google Edition, in the Google Cloud Marketplace.

The move adds another option for organisations that standardise on Google Cloud's data warehouse and want to run analytics work in place. It also increases Google Cloud's partner ecosystem around BigQuery at a time when many enterprises focus on governance and repeatability for analytics and AI projects.

Live Query

Alteryx said Live Query for BigQuery allows workflows built in Alteryx One to execute in Google Cloud without moving data out of BigQuery. The companies positioned the feature around in-place processing and governance controls that sit alongside existing BigQuery security.

Alteryx described the feature as aimed at both business users and central IT and data teams. For business professionals, the company said the service offers a no-code interface that works directly with datasets stored in BigQuery. Alteryx said users can prepare and transform large datasets and apply business logic and calculations inside BigQuery.

For IT and data teams, Alteryx said the approach reduces unmanaged extracts and "shadow" pipelines. The company also said it improves auditability and central control because workflows run within Google Cloud.

The companies framed the integration as a way to narrow a gap between storage of enterprise data and the processes organisations use to prepare and govern it.

Marketplace plans

Alteryx said it plans to make Alteryx One: Google Edition available through the Google Cloud Marketplace. The company described it as a Google-first version of Alteryx One aimed at business professionals using Google Cloud services.

Alteryx said the planned edition will integrate with BigQuery as well as Google Sheets and Google Drive. The company said the product will combine data preparation and analytics functions in Alteryx with direct connectivity to Google's tools and data services.

Google Cloud Marketplace often serves as a procurement route for organisations that prefer to buy software that fits within existing cloud commitments. Vendor listings can also align with a customer's cloud billing model and purchasing processes. The companies did not provide commercial terms for the planned marketplace offering.

AI governance

Alteryx linked the partnership expansion to governance requirements for analytics and AI use cases in areas such as revenue reporting, risk, compliance, and operational planning. The company said these settings require consistent logic and transparent definitions.

"Enterprises are learning that AI can't guess its way to trusted outcomes," said Ben Canning, Chief Product Officer, Alteryx. "Models don't inherently understand the quality, context, or business definitions behind revenue, risk scoring, or compliance. Through this collaboration and by leveraging Google Cloud, Alteryx is able to embed governed, repeatable logic directly into BigQuery, enabling the people who know the business best to create and maintain it. Alteryx helps ensure AI outcomes stay aligned with how the business operates, even as it evolves."

Google Cloud positioned the integration as part of broader enterprise data and analytics strategies.

"Data analytics remains a critical component of every enterprise's digital transformation strategy," said Yasmeen Ahmad, Managing Director, Product Management, Data & AI Cloud, Google Cloud. "Utilizing Google Cloud's BigQuery, Alteryx will power new capabilities that can improve how business teams access and analyze data, enabling real-world value and faster insights for organizations.

Partner angle

Alteryx also highlighted implications for managed service providers and channel partners that build and manage analytics environments on Google Cloud. The company said running Alteryx workflows on BigQuery can reduce time spent on managing data pipelines and extracts. It said partners can shift focus to integration work and customer-specific solution design.

Alteryx also pointed to services work around AI implementations, including packaged starter kits based on Alteryx workflows and business logic. The company referenced "agentic experiences via Gemini" as an area where partners could build use cases in customer environments.

Rajkumar Irudayaraj, Senior Vice President, Global Technology and Innovation Partners, Alteryx, linked the Marketplace plan to procurement and adoption patterns for Google Cloud customers.

"As we continue to deepen our partnership with Google Cloud, we are helping organizations gain a faster, simpler path to adopting and scaling a Google-first analytics experience," said Rajkumar Irudayaraj, Senior Vice President, Global Technology and Innovation Partners, Alteryx. "By making Alteryx available on Google Cloud Marketplace, we're helping customers accelerate adoption, simplify procurement, and empower teams working in BigQuery to drive smarter, faster business outcomes."