Adobe launches Firefly app, bringing AI image & video to mobile

Adobe has introduced Firefly image and video generation capabilities to mobile devices via a new application now available for iOS and Android.

The rollout of the Firefly mobile app brings AI-powered tools directly to creators, granting the ability to generate, edit and iterate on images and videos from their phones. With both a standalone web and mobile experience, Firefly seamlessly synchronises with Adobe's suite of Creative Cloud applications, allowing users to maintain project continuity and create workflows that transition efficiently from concept to production.

Mobile expansion

The Firefly mobile app gives creators, from professionals to casual users, the option to generate images and videos using text prompts (Text to Image, Text to Video), convert images into videos (Image to Video), add or remove elements from visuals using Generative Fill, and extend image sizes with AI-generated backgrounds through Generative Expand. Integration with Adobe's Creative Cloud means assets developed on mobile can be continued seamlessly on desktop versions of Photoshop, Premiere Pro and other applications.

Adobe states that the Firefly mobile application builds on its existing ecosystem of mobile products, which includes Photoshop, Lightroom and Adobe Express. Utilising AI models that also power desktop Adobe software, these mobile offerings allow for professional content creation suitable for social media, presentations, print and other formats.

Firefly Boards for collaboration

Firefly Boards, now in public beta, introduces an AI-first moodboarding platform aimed at transforming ideation and team collaboration. Incorporating both video and image generation and editing, Firefly Boards enables creative teams to work together on hundreds of ideas simultaneously, interact with various media types, and modify assets using conversational text prompts and AI-powered tooling from both Adobe and partnering companies.

Teams can remix video clips, generate new footage using Adobe's commercially safe Firefly Video Model, or tap into partner models, including those offered by Google, Luma AI, and Pika. Additional image editing features rely on Black Forest Labs' Flux.1 Kontext and OpenAI's generative models, which allow for iterative changes based on user instructions.

Expanded AI model ecosystem

Adobe has broadened the Firefly ecosystem by incorporating generative AI models from new partners such as Ideogram, Luma AI, Pika, and Runway, supplementing its existing integrations with OpenAI, Google and Black Forest Labs. These models introduce different styles and media capabilities, giving creators the option to experiment with and combine model outputs for greater creative flexibility. The recently added models include Flux.1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, Ray2 by Luma AI, Pika 2.2 text-to-video, Gen-4 Image by Runway, as well as Google's Imagen 4 and Veo 3.

The expanded model offering is available initially through Firefly Boards and will be rolled out to the broader Firefly app in future updates. Adobe also continues to maintain native support for its in-house image, video, audio, and vector models within the platform.

Content credentials and creator rights

In a move to support transparency and uphold creators' rights, Adobe attaches Content Credentials to all AI-generated content produced with Firefly. These credentials visibly specify which model—Adobe's or a partner's—was used in the generation process, aiming to empower creators and stakeholders to identify the provenance of creative assets.

Adobe states, "At Adobe, we take the most creator-friendly approach to AI in the industry, driven by our roots in the creative community and our respect for creators."

Ongoing updates across Creative Cloud

Alongside the Firefly launch, Adobe announced enhancements to Creative Cloud products such as Lightroom, Photoshop and Illustrator, all geared towards enabling users to move from initial concepts to final outputs more efficiently through AI-driven workflow improvements. Updates include batch photo refinement, advanced vector resizing and new capabilities for typography fine-tuning.

Firefly usage and growth

According to Adobe, over 24 billion assets have been produced globally using Firefly's generative AI models. Creators are using Firefly Image Model 4 and its Ultra variant for highly detailed lifelike images, generating 1080p video from prompts, and producing vector artwork including logos via Text-to-Vector tools. The company also reports a 30 percent quarter-on-quarter increase in Firefly usage and a similar rise in first-time subscribers, while paid subscriptions nearly doubled in the same period.

"Creators continue to impress us with the breadth and artistry of the images, videos, graphics and designs they're dreaming up in the Firefly app using models from both Adobe and our partners," said Ely Greenfield, Senior Vice President and Chief Technology Officer. "Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing."

The Firefly mobile app is available to download on iOS and Android. Firefly Boards is currently accessible in public beta through the Firefly web application, and all features are offered as part of Adobe's Creative Cloud Pro plan.