Stories by Ian Tickle
The symbiotic relationship between AI-driven CX and EX
Thu, 27th Nov 2025
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crm
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cx
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martech
AI-driven customer service boosts customer experience, but investing in employee experience is key to lasting loyalty and staff retention.
Overcoming the perceived AI skills gap
Thu, 27th Nov 2025
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cx
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martech
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hcm
Nearly half of UK business leaders view themselves as AI experts, yet 22% cite a skills gap as a key hurdle, hindering wider AI adoption in the workplace.
Tech for good: AI agents critical to improving NHS services
Fri, 21st Nov 2025
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digital transformation
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hcm
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ai
AI agents are transforming NHS Trusts by reducing call times and streamlining services, boosting staff efficiency and patient care across UK healthcare.
The importance of simplifying IT: enterprise capability without the complexity
Fri, 14th Nov 2025
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digital transformation
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cx
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martech
IT leaders now prioritise simple, effective technology over flashy AI, seeking quick, practical outcomes that enhance customer and employee experiences.
How AI is transforming the way we measure employee experience
Mon, 10th Nov 2025
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digital transformation
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cx
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martech
AI is revolutionising employee experience measurement in UK firms, shifting from annual surveys to real-time insights that boost morale and retention.
Retail’s AI Revolution: Why personalisation is the game-changer
Sat, 25th Oct 2025
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cx
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martech
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personalisation
Retailers are rapidly adopting AI to personalise shopping experiences, boosting customer loyalty and handling £30bn in UK click-and-collect orders in 2025.
Unlocking AI’s potential: Why your GenAI projects are losing momentum
Sat, 25th Oct 2025
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digital transformation
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genai
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llms
Despite 61% of leaders increasing AI adoption recently, many GenAI projects stall without clear use cases, solid data strategies, and a culture of experimentation.