Stories by Ian Tickle
How AI is transforming the way we measure employee experience
4 days ago
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digital transformation
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cx
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martech
AI is revolutionising employee experience measurement in UK firms, shifting from annual surveys to real-time insights that boost morale and retention.
Unlocking AI’s potential: Why your GenAI projects are losing momentum
Last month
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digital transformation
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genai
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llms
Despite 61% of leaders increasing AI adoption recently, many GenAI projects stall without clear use cases, solid data strategies, and a culture of experimentation.
Retail’s AI Revolution: Why personalisation is the game-changer
Last month
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cx
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martech
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personalisation
Retailers are rapidly adopting AI to personalise shopping experiences, boosting customer loyalty and handling £30bn in UK click-and-collect orders in 2025.