Search Engine Optimisation (SEO) stories - Page 2
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
AI startup Mega raises USD $11.5m to rival ad agencies
Last month
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saas
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data analytics
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martech
AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.
B2B marketers struggle to manage brand visibility in AI
Last month
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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Five red flags that suggest your AI content is actually hurting your rankings
Last month
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
UK fashion sites slow to match early summer searches
Last month
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cx
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martech
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partner programmes
UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Why women entrepreneurs must own their digital identity
Last month
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blockchain
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martech
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partner programmes
Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.
Q4 upgrades IR sites to boost visibility in AI search
Last month
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saas
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digital transformation
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fintech
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
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The SEO leadership gap in the age of AI
Last month
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martech
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genai
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ai
AI is reshaping search, but SEO leadership remains stubbornly male, risking narrower strategy, pay gaps and biased AI-driven search.
CEEK posts 50 percent growth & hires Grace Flusfeder
Thu, 26th Feb 2026
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martech
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ai
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e-commerce
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
Conductor AI tools embedded in Acquia CMS workflows
Wed, 25th Feb 2026
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ecm
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martech
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partner programmes
Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.
Rise at Seven hires Matt Holmes to drive AI era reset
Fri, 20th Feb 2026
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digital transformation
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martech
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partner programmes
Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.
Marketers boost budgets as LLMs emerge as key audience
Thu, 19th Feb 2026
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digital transformation
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martech
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digital entertainment
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Most Britons baffled by new AI & marketing job titles
Fri, 13th Feb 2026
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martech
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genai
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ai
Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.
BADIIS malware hijacks IIS servers for covert SEO fraud
Fri, 13th Feb 2026
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malware
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firewalls
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network security
BADIIS malware is hijacking over 1,800 IIS servers worldwide, quietly boosting illicit gambling and crypto phishing sites via poisoned SEO.
Clarity unveils Surfacd to track B2B brands in AI search
Thu, 12th Feb 2026
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cx
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martech
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genai
Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
Agencies embrace AI to boost efficiency but fear 'slop'
Fri, 6th Feb 2026
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digital transformation
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martech
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commerce systems
Agencies rush to adopt AI to boost efficiency and margins by 2026, yet many fear churning out low-quality 'slop' that could erode trust.
Umbraco debuts Compose for GraphQL-first data integration
Thu, 5th Feb 2026
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saas
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digital transformation
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ecm
Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.
Genstore unveils AI agents to run online shops end-to-end
Thu, 5th Feb 2026
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data analytics
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martech
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cdp
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.