Digital Advertising stories

PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Last week
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strategy
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digital advertising
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cro
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.

Vistar Media announces leadership shake-up as global expansion continues
Last week
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innovation
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ceo
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collaboration
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

Refine your retail media activity
Last month
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ebay
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ads
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amazon
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Stanley Street joins forces with Channel Factory to improve YouTube advertising
Last month
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nz
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public sector
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youtube
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.

Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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instagram
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innovation
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messenger
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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quantum computing
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ai
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digital advertising
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Mon, 14th Aug 2023
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digital advertising
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monetisation
Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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ai
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digital advertising
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nvidia
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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communications
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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seo
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digital advertising
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

New research highlights digital advertising insights
Thu, 19th Jan 2023
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facebook
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social media
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snapchat
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.

Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
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advertising
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facial recognition
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digital advertising
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

Similarweb finds Lululemon has strong digital advertising growth
Tue, 13th Dec 2022
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data analytics
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martech
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web development
Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.

Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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pro av
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advertising
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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digital marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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advertising
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social media
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apps
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.

Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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wfh
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sundar pichai
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advertising
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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digital advertising
STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.

Festive tear-jerkers top YouTube ad leaderboards
Tue, 23rd Jul 2019
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apple
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technology gifts
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government
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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pro av
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advertising
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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creative technologies
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digital advertising
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Australian brands face boycotts if they don't address diversity in ads
Fri, 28th Jun 2019
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digital signage
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dei
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martech
Aussie brands face backlash if ads lack diversity, Adobe survey warns.

Personalised advertising continues to flourish
Thu, 27th Jun 2019
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digital marketing
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digital advertising
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customer engagement
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.