Digital Advertising stories

Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Aussie brands face backlash if ads lack diversity, Adobe survey warns.

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.