Data Driven stories
Is precise personalisation killing creativity?
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
How advanced digital technologies are making London roads work better
Transport for London implements advanced digital technologies to manage congestion and improve efficiency on London's roads.
Why inventory accuracy should be the top priority for retailers in 2024
With the negative impact of poor inventory management clear to see, forward-thinking retailers are turning to technology to resolve these issues.
Generative AI's leap and how 2024 will see a focus on security & ROI
Generative AI looks set to dominate 2024 as enterprises increase their core IT spend on its solutions, with a renewal of basic security measures and drive for ROI amid emergent trends such as smart cloud strategies and digital workplace technologies.
Where Australian organisations go wrong in their hunt for actionable insights
Over half of all data held by organisations is ‘dark’ and unused, but it would be a brave call to suggest it holds no value.
The important evolutionary role of data in football
Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.
How process intelligence is your competitive edge in tough markets
Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.
Low-code AI: Where speed meets simplicity in performance marketing
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
Exclusive: How Blackpearl continues to sail through the storm
In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.
ATO Commissioner says it's time to champion a digital mindset
In his final speech as Australia’s 12th Commissioner of Taxation, Chris Jordan AO says the future of tax must be digital and data-driven.
Huawei’s Pangu-Weather AI model is now free for public
Huawei’s Pangu-Weather AI model, which can predict weather events in seconds, is released to the public for free.