IT Brief UK - Technology news for CIOs & IT decision-makers

Data Driven stories

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Is precise personalisation killing creativity?
Today
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big data
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martech
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bi
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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How advanced digital technologies are making London roads work better
Yesterday
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chatbots
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digital transformation
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public transport
Transport for London implements advanced digital technologies to manage congestion and improve efficiency on London's roads.
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Why inventory accuracy should be the top priority for retailers in 2024
Last month
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martech
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commerce systems
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inventory management systems
With the negative impact of poor inventory management clear to see, forward-thinking retailers are turning to technology to resolve these issues.
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Generative AI's leap and how 2024 will see a focus on security & ROI
Last month
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cx
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blockchain
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martech
Generative AI looks set to dominate 2024 as enterprises increase their core IT spend on its solutions, with a renewal of basic security measures and drive for ROI amid emergent trends such as smart cloud strategies and digital workplace technologies.
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Where Australian organisations go wrong in their hunt for actionable insights
Wed, 20th Dec 2023
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bi
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big data
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storage
Over half of all data held by organisations is ‘dark’ and unused, but it would be a brave call to suggest it holds no value.
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The important evolutionary role of data in football
Fri, 24th Nov 2023
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big data
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bi
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data analytics
Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.
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How process intelligence is your competitive edge in tough markets
Wed, 8th Nov 2023
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ml
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it in healthcare
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digital transformation
Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.
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Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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big data
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martech
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bi
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
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Exclusive: How Blackpearl continues to sail through the storm
Fri, 27th Oct 2023
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saas
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ml
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ai
In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.
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ATO Commissioner says it's time to champion a digital mindset
Wed, 6th Sep 2023
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australian
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data driven
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ato
In his final speech as Australia’s 12th Commissioner of Taxation, Chris Jordan AO says the future of tax must be digital and data-driven.
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Huawei’s Pangu-Weather AI model is now free for public
Fri, 4th Aug 2023
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smartphones
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technology gifts
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ai
Huawei’s Pangu-Weather AI model, which can predict weather events in seconds, is released to the public for free.