Customer retention stories

Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.

Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.

Redsquid expands its education technology push with Partnership Education takeover, adding nearly 80 staff and GBP £8 million in revenue.

Gamma Communications' Regional Forums urge partners to shift from one-off sales to roadmap-led growth as AI, UCaaS and R&D reshape the channel.

Trustifi rolls out AI-powered training videos for managed service providers, turning real phishing emails into branded simulations inside one dashboard.

Norwich agency Quickfire Digital lands Shopify's top partner tier, joining a small UK elite and gaining closer access to platform support.

Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.

atis to launch first customer app in May as London salad chain boosts digital ordering, loyalty rewards and direct customer data control.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

Webtrends Optimize taps Samantha Bessant to lead customer success as British software firm scales client operations after record growth.

LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.

CloudClevr eyes fresh UK deals after completing integration, as strengthened recurring revenue and a new leadership push set up FY27 expansion.

Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.

Capacity, not capability, is emerging as partners' biggest headache as PSTN migration threatens support, growth and customer relationships.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.

Nutanix rolls out multitenant cloud tools, partner verification and migration pricing to lure service providers leaving VMware.

Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.

Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.