IT Brief UK - Technology news for CIOs & IT decision-makers

AI Overviews stories

Flux result 690fc0a8 e277 477d 9d81 dfe4710390f3

Wolfstone Digital launches in Suffolk to target AI search

3 days ago
#
data analytics
#
martech
#
partner programmes
Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.
Gemma headshot  preferred   1

Why brand visibility is the most critical metric in today's AI-driven world

Last month
#
crm
#
digital transformation
#
cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
Gemma headshot  preferred   1

The Golden Triangle of marketing in the AI era

Last month
#
digital transformation
#
martech
#
partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Pipin

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Last month
#
martech
#
genai
#
llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
Gareth hoyle 1

Five red flags that suggest your AI content is actually hurting your rankings

Last month
#
data analytics
#
martech
#
genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
Brand reputation journey ai search shadow minimalist modern art

Google AI more negative than ChatGPT for brand reputation

Last month
#
cx
#
martech
#
risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Untitled design   2026 02 26t172224.997

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

Thu, 26th Feb 2026
#
data analytics
#
digital transformation
#
martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
Small business marketer talking to friendly ai with media icons to content

FOMO.ai unveils Hello Gordon for AI-led interviews

Fri, 30th Jan 2026
#
saas
#
martech
#
rpa
FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.
World map us hong kong global seo growth arrows analytics

Semify buys Dragon Metrics to boost global AI SEO reach

Thu, 8th Jan 2026
#
martech
#
cdp
#
google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Human hand interacting with glowing search bar digital network symbols

AI-driven search reshapes digital brand visibility & discovery

Thu, 20th Nov 2025
#
digital transformation
#
martech
#
ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
Image  5   1   1

How marketers must handle search in an AI world

Wed, 19th Nov 2025
#
partner programmes
#
ai
#
google
Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.
Puzzle pieces cloud brain search icons integration ai marketing

Storyblok & OtterlyAI partner to boost AI search visibility

Tue, 18th Nov 2025
#
martech
#
apm
#
genai
Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.
Computer screen customer journey map digital pathways ai icons futuristic

Marketers struggle to prepare for AI-driven, click-less journeys

Thu, 13th Nov 2025
#
cx
#
martech
#
partner programmes
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
Techday f 314b69d0d5114cc37f29

Google boosts education with Gemini 2.5 & LearnLM updates

Thu, 22nd May 2025
#
e-learning
#
ai
#
google
Google integrates LearnLM model into Gemini 2.5, enhancing learning with AI-powered explanations and multimodal content for global users.
Techday f b89c21c29faa3fc88c27

Google reveals sweeping AI upgrades for Gemini & launches new Beam

Thu, 22nd May 2025
#
quantum computing
#
ai
#
agentic ai
Google unveils major AI advancements across its Gemini platform, boosting Search, Workspace and video with new features and faster models.
Techday f f818f7424f5ed79c5cdd

Google unveils expanded AI search features with Gemini upgrade

Thu, 22nd May 2025
#
ai
#
payment technologies
#
google
Google expands its AI search in the US with Gemini upgrade, adding advanced features like AI Mode, Deep Search, and live visual interactions.
Techday f 7994c99b1fa6ea5d5454

Google launches AI-powered advertising upgrades for marketers

Thu, 22nd May 2025
#
data analytics
#
digital transformation
#
martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Techday 811837ccb2890d6c75c3

Otterly.AI exits stealth, helping brands monitor AI search

Thu, 26th Dec 2024
#
martech
#
apm
#
genai
Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.
Techday ef3dbff2c8cd9a82a71a

Google launches Gemini 2.0 AI with advanced features

Wed, 18th Dec 2024
#
gaming
#
robots
#
digital entertainment
Google has unveiled Gemini 2.0, its most advanced AI model yet, featuring enhanced capabilities for developers and new tools for interactive applications.
Img lqn5nvps47zri1xkvrw7prt8

Google launches AI Overviews to boost search efficiency

Mon, 3rd Jun 2024
#
devops
#
apm
#
llms
Google launches AI Overviews for its US search feature, promising enhanced user satisfaction but facing early issues with erroneous summaries.