US, Switzerland & UK best retain soft power amid AI surge
A recent international study has highlighted the countries where human soft power is considered least susceptible to replacement by artificial intelligence, despite growing automation worldwide. The research identifies the United States, Switzerland, and the United Kingdom at the top of the list, reflecting a combination of cultural influence, scientific achievement, and robust education systems.
US influence
The United States ranks first globally, underpinned by its high global soft power index and substantial history of scientific recognition. With 428 Nobel Prize winners, more than triple the next highest country, the US exemplifies enduring strengths in research and diplomacy. A high soft power index score of 79 also reflects the country's diplomatic ties and international trade agreements.
"AI can enhance efficiency, but it cannot replace what makes nations truly influential: their culture, creativity, and human insight. Countries that invest in education, leadership, and the arts preserve their uniqueness and turn human potential into lasting global impact. In a world increasingly shaped by technology, it is this blend of talent, values, and innovation that ensures enduring influence and meaningful progress," said a spokesperson, JB
European strengths
Switzerland is second, with strong performance in innovation and talent competitiveness. The country draws skilled professionals with its high salaries and thriving job market, reflected in a talent competitiveness score of 79 and a soft power reliance score of 83. Switzerland is supported by 20,000 scientists, showcasing a focus on research and new technologies.
The United Kingdom holds third place, boosted by the second-highest global soft power index of 72 and 143 Nobel Prizes. With 98,000 researchers, the UK demonstrates its scientific legacy and education infrastructure. Germany, ranked fourth, combines a high human development index of 0.96 with 115 Nobel prizes and a soft power index of 70, reflecting a workforce prepared for transitions imposed by AI-driven technologies. France is fifth, noted for cultural accomplishments such as 12 Oscar winners - the highest globally - and a presence in European political affairs with a soft power index of 67.
Nordic performance
Sweden takes sixth place, aided by a human development index of 0.96 and a notable international ranking in digital innovation. Sweden's environment offers significant educational and employment prospects, helping to cement its position. Denmark follows in seventh, matching Switzerland's strong talent competitiveness and boasting four Oscar-winning film producers. Both countries are cited for attracting skilled workers through favourable salary levels and job opportunities.
Asia and North America
Japan is eighth in the rankings, underlined by its scientific traditions and high cognitive achievement. With an average IQ of 106, one of the world's highest, and 41,000 researchers, Japan continues to be recognised with 31 Nobel Prizes and a global soft power index of 71. The country's focus on diplomatic relations and research underpins its resilience against automation of soft power qualities.
Canada occupies ninth position. The country's active job market and high salaries are shown in its talent competitiveness score of 70 and a human development index of 0.94. Supported by 61,000 researchers and comprehensive adult learning initiatives, Canada maintains a highly educated workforce.
Netherlands position
The Netherlands rounds out the top ten. Its population holds an average IQ of 100, and a human development index of 0.96 demonstrates the strength of its education system. The study suggests these factors help insulate the country's soft power attributes from being replaced by advancing AI.
