Upwind names Rinki Sethi Chief Security Officer amid growth

Upwind has appointed Rinki Sethi as Chief Security Officer, where she will lead the company's global Information Security and Technology functions, as well as contribute to strategy across marketing, go-to-market, and customer engagement.

Sethi brings more than twenty years of experience in cybersecurity, having held senior roles at Twitter, BILL, Rubrik, Walmart, IBM, Palo Alto Networks, and eBay/PayPal. She has served on the boards of Vaultree and ForgeRock and is a founding partner at Lockstep Ventures.

Upwind reports significant business momentum, citing a 4,000% year-on-year revenue increase in 2024, 40% growth in its customer base, and over 30 product updates in the first quarter of 2025. The company positions itself as an alternative to traditional CNAPP vendors, focusing on real-time, runtime-first detection and protection across cloud environments.

Leadership perspective

"Rinki is one of the most respected CISOs in the world, and her decision to join Upwind is a major signal of where the future of cloud security is headed," said Amiram Shachar, CEO and co-founder of Upwind. "She was one of the first to recognise that runtime context transforms how we secure the cloud. Now, she'll help scale that vision globally with the technical depth, customer empathy, and executive horsepower to match."

As an early customer of Upwind, Sethi brings both practitioner and boardroom experience to the new role. Upwind's approach integrates CSPM, CWPP, CDR, vulnerability management, and identity security, anchored in live runtime activity. According to the company, this results in up to 95% fewer alerts and faster incident remediation for customers.

Sethi's experience

"As a CISO, I lived the pain of chasing dashboards while incidents unfolded in real-time," said Rinki Sethi, Chief Security Officer of Upwind. "Upwind is the first platform I've seen that flips the model, from reactive noise to real-time decisions. As an early customer, I experienced how powerful it is to operate with full runtime context. That's why I'm joining Upwind, to help build the future I always wanted as a practitioner."

Sethi holds a bachelor's degree in Computer Science Engineering from UC Davis and a master's degree in Information Security from Capella University. She is recognised as an industry voice and advocate for women in security. Outside of work, Sethi is a mother of two, fitness enthusiast, and active supporter of early-stage cybersecurity startups.