UK workers call for digital silence to boost productivity

New research indicates a growing demand among UK workers for periods of 'digital silence' to minimise workplace distractions and improve productivity.

A survey of 1,224 UK-based workers conducted by Twilio in partnership with YouGov has revealed that 47% now prioritise protected focus time during their workdays, aiming for periods without emails, chat, or meetings. Of those surveyed, 36% desire that their employers implement scheduled "digital silence" sessions, underlining evolving expectations in the modern workplace, particularly among 25–34-year-olds, where demand is strongest.

Changing worker expectations

The survey found a significant shift in how workers value their time and productivity tools. While digital platforms remain important for collaboration, there is an increasing acknowledgement of the need to balance availability with uninterrupted work hours.

Sam Richardson, Director of Executive Engagement, EMEA & APJ at Twilio, commented on the findings, noting both the opportunities and challenges linked with an increased reliance on digital communications within organisations.

"Technology has transformed the way we work, connect, and collaborate with each other - largely for the better. But as digital tools become increasingly embedded in our everyday routines, digital downtime may be the answer to combatting the 'always-on' environment that's impeding productivity, creating pressure, and damaging workplace culture"

The research indicates a nuanced view among workers, with over two-fifths stating that messaging and video calls help them feel closer to colleagues - a notable finding given that around one in twelve UK workers has never met their team in person.

The impact of constant notifications

The study also highlighted a pervasive sense of digital fatigue. Thirty-eight percent of respondents reported feeling pressured to be constantly online during work hours, responding promptly to messages and emails. This sense of urgency peaked among 26–30-year-olds (47%) and 41–45-year-olds (46%).

In terms of direct workplace impact, 40% of workers cited that email and chat notifications actively disrupt their productivity, with the figure reaching 50% among those aged 51–55 years.

"The goal of technology should unlock productivity, not create distractions. If businesses want to attract and retain the best talent to build for the future, they need to take heed of what workers are telling them. That means designing digital experiences that support people, helping them stay focused, feel empowered, and thrive, both at work and beyond," Richardson said.

Growing interest in digital downtime

The findings also suggest that protected digital downtime is now emerging as a significant workplace consideration. Forty-four percent of those polled stated they would be more likely to join a company that offers regular digital downtime. This figure rises to 52% among the 36–40-year-old cohort, signalling a generational shift in expectations around work-life boundaries.

Preferred timings for these sessions varied, with Friday (44%) being the most popular day for digital silence, potentially reflecting employees' desire to complete tasks ahead of the weekend. Surprisingly, significant percentages of workers also named Saturday (38%) and Sunday (42%) as essential times for work-related respite, pointing to work notifications infringing into personal time. Monday (29%) was also cited by nearly a third of respondents seeking a focused start to the week.

Despite the overall trend, younger workers (18–25 years old) were less likely to express a need for digital silence, with only 21% highlighting its importance. By contrast, the desire for these periods peaked among 46–50-year-olds at 44%, indicating variations in attitude which may be linked to differing life stages or external commitments.

Implications for employers and brands

Twilio's research signals important considerations for employers regarding the structure of digital communications and the integration of productivity tools. The findings suggest both opportunities and pressures for companies aiming to foster workplace wellbeing, support autonomy, and maximise the intended benefits of digital collaboration.

The study also highlights an opportunity for brands to tailor communication outside the workplace, as consumers increasingly seek personalised, relevant contact rather than additional notifications, to avoid contributing to the stresses associated with the always-on culture.