Turtl unveils AI tools to transform content creation

Turtl has announced the launch of a new suite of AI-driven features designed to enhance the content creation process.

The data-driven content platform unveiled these features, which aim to streamline production, improve engagement, and enhance personalisation, at an event in London. The new tools assist users with creating content more efficiently while maintaining high-performance, on-brand designs.

Turtl's platform allows users to produce interactive digital documents without the need for design or coding skills. These documents, known as Turtl Docs, reportedly engage readers up to ten times more effectively than traditional formats, thereby aiding in capturing attention and driving conversions.

Nick Mason, CEO of Turtl, demonstrated these AI-powered features and detailed their role in transforming content creation: "We're thrilled to show how Turtl's AI tools are transforming content creation, helping businesses produce high-quality, interactive documents at scale, all while enhancing personalisation and boosting revenue."

Among the newly introduced features are AI capabilities that allow users to convert PDFs into interactive documents. This function supports the creation of marketing campaigns, reports, and client communications, while a translation feature automatically converts content into multiple languages, retaining the original design and layout.

The tools also provide AI-driven layout and media generation, ensuring consistency with preset brand assets. Turtl's AI generates or selects visuals that align with a brand's identity, offering a cohesive document appearance.

Additionally, the scalable translation feature adapts content to various languages while maintaining its tone and design. This functionality facilitates seamless global communication.

The AI also supports personalisation, with the ability to adjust content based on specific elements such as names, industries, and subjects, thereby increasing relevance and engagement for different audiences. This enables teams to focus on crafting narratives that connect well with their audience.

By integrating AI, Turtl aims to enable scalable content production without losing personalisation, improving brand consistency and reader experience. The suite of tools offers businesses an efficient method to maintain high-quality content creation as part of their marketing strategies.