Signifyd has announced the appointment of Nikhita Hyett as its General Manager for Europe, the Middle East, and Africa (EMEA). With a wealth of expertise in payment processing, fraud prevention, and European ecommerce, Hyett will be utilising her insights to drive Signifyd's EMEA operations forward.

Nikhita Hyett, with her wealth of experience in companies like BlueSnap, Adyen, and Global Blue, brings to Signifyd a deeper understanding of the payments and fintech sectors. Her track record in unlocking sustainable business solutions by leveraging her industry acumen will contribute immeasurably to her new role.

Hyett's primary responsibilities as General Manager for EMEA will include spearheading strategic growth initiatives, identifying operational enhancements, nurturing key partnerships, and driving the expansion of Signifyd's presence across critical markets and verticals in EMEA.

Responding to her appointment, Hyett expressed her keen interest in the company stating, "Signifyd's innovative approach to AI- and technology-driven fraud, abuse, and payments optimisation, and its unwavering commitment to seamless and secure commerce experiences immediately drew me in. I am thrilled to join this exceptional team and contribute to creating resilient, customer-centric ecommerce experiences that maximise revenue and eliminate risk for online merchants worldwide."

Raj Ramanand, CEO of Signifyd, welcomed Nikhita saying, "We are delighted to welcome Nikhita to the Signifyd team. Her strategic vision and deep market insights will play a pivotal role in aligning Signifyd's global strategy with regional nuances. Her considerable expertise further strengthens our position as the leading provider of commerce protection services in EMEA."

A crucial initiative of her appointment will be to reinforce Signifyd's commitment to its global customer base, particularly in Europe, viewed as a strategic region. This move aims toward empowering businesses to better navigate and thrive amid the dynamic global ecommerce landscape.

With her proven leadership, strategic agility and robust industry knowledge, Signifyd is placing significant confidence in Hyett's capacity to drive strategic growth and sustain its position as a leading commerce protection provider in the EMEA region.