NFON aims for market leadership with new AI strategy

NFON has announced its "NFON NEXT 2027" strategy update, focused on achieving market leadership in AI-based business communications solutions while driving revenue growth.

The strategy centres on increasing the company's market share through innovative AI solutions. NFON's Chief Executive Officer, Patrik Heider, stated, "With 'NFON NEXT 2027', we are redefining the future of business communications and creating the foundation for further growth. Our strategy aims to grow revenue and market share significantly through innovative AI solutions."

The strategy seeks to strengthen NFON's position in AI-supported business communications as a growth driver beyond traditional cloud telephony services. Key elements include core product enhancement and expanding the user base to ensure sustained growth. A focus on customer benefits underpins these efforts, driving the development of improved communication solutions and new revenue sources. NFON aims to consolidate its market position by combining quality, reliability, and innovation.

NFON has set its sights on leadership in AI-based communications, with aims to leverage AI for better understanding of customer needs and increased process efficiency. A significant step was the acquisition of AI specialist, botario, in August 2024. In addition, NFON plans to expand its AI-supported solutions and expert team by 2027.

Andreas Wesselmann, NFON's Chief Technology Officer, commented, "The integration and further development of AI within our product portfolio is a key building block. These measures not only enhance our customers' productivity and efficiency, but also sustainably boost our own competitiveness. Our mission is to lead companies into the future with intelligent technology and to grow together."

NFON's transformation aims to create a customer- and partner-centric organisation to foster long-term relationships and improve satisfaction. Initiatives include modernising processes, implementing self-service solutions, and expanding the partner network to optimise the customer experience. These actions are intended to strengthen ties with customers and partners, reinforcing NFON's position as a market player in a dynamic environment.

The company is developing a scalable and flexible business model to swiftly adapt to market changes while maintaining operational excellence. Agility, collaboration, and efficient structures are highlighted as essential to building a resilient organisation suitable for a fluctuating market. NFON also aims to increase its profit margin over time.

A corporate culture of collaboration and excellence is integral to NFON's goals of being an attractive employer and market leader. This involves fostering talent and promoting uniform development programmes and process optimisations, which contribute to a positive internal environment.

NFON positions itself as a long-term partner for medium-sized enterprises in Europe, offering solutions that blend technological leadership with easy-to-use communication processes. "Our focus on operational excellence and agile structures forms the basis for a high margin business and a future-proof organisation that can respond dynamically to market changes," said Patrik Heider. "We firmly believe that this approach will not only deliver long-term success for us as a company, but also real added value for our customers, partners and employees."