IT Brief UK - Technology news for CIOs & IT decision-makers
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Mobile Tornado expands UK presence through partnership with The Barcode Warehouse
Wed, 29th Nov 2023

Mobile Tornado plc, the world leader in push-to-talk over cellular and workforce management technologies, has announced an expansion of its presence in the UK market. The novel expansion will take place through The Barcode Warehouse, a reseller partnership with the nation's leading provider of barcode technology, RFID (radio frequency identification), labelling and enterprise mobility solutions.

The new partnership will make Mobile Tornado's world-class solutions available to a wide range of sectors. Education, healthcare, logistics, manufacturing, retail, and utilities will all benefit from these market-leading solutions. The Barcode Warehouse, founded in 1987 by Ross Lee and is known for supplying several large UK brands, will play an instrumental role in this market penetration.

Mobile Tornado's channel sales manager, Andrew McNamara, expressed his enthusiasm about the emerging partnership. "We are delighted to have joined forces with The Barcode Warehouse, a company committed to exceptional customer service and helping its clients to solve business challenges and make the most of opportunities ahead", he said.

"This exciting new partnership opens up important new markets for Mobile Tornado in the UK and gives large organisations and SMEs the chance to improve safety, efficiency and productivity through our cutting-edge technologies for instant communications and workforce management", McNamara added, marking this as a significant step forward for both companies.

Mobile Tornado, a company at the forefront of push-to-talk over cellular services, offers a compelling alternative to legacy radio systems. Their technologies are deployed in over 30 countries globally amongst mobile operators, government agencies, and private enterprises, strengthening their international footprint.

Liam Reid, director of technology and innovation at The Barcode Warehouse, recognised the potential of working with Mobile Tornado: "We are always looking for the latest innovation to support our clients success and we have been very impressed with Mobile Tornado and its capabilities. We look forward to showcasing its technologies to our customer base."

The seamless switching feature between 2G, 3G, 4G, 5G mobile and WiFi networks augment the company's solutions, along with the availability on the latest ruggedised handsets and smartphone application for Android and iOS operating systems. Mobile Tornado's push-to-talk over cellular platform is one of the first globally to offer a fully integrated workforce management solution, significantly improving organisational efficiency and management of assets.