Kentico, a key player in the G2s Grid Report for Digital Experience Platforms (DXP) for Fall 2023, has announced the appointment of Bill Cunningham as its new Chief Revenue Officer (CRO). This appointment is a strategic move aimed at fostering growth and bolstering the alignment between Kentico's marketing and sales operations.
"The seamless integration and cooperation between marketing and sales functions is a key aspect of growing companies as per recent McKinsey research. That's why we are thrilled to welcome Bill as our new Chief Revenue Officer," an official press release from Kentico states.
Bill Cunningham brings in-depth knowledge and vast experience in website experimentation and conversion optimisation. His previous affiliation, SiteSpect, often collaborated with Kentico's solutions, shining a light on the platform's success and popularity. In the course of his extensive career in B2B software, Bill has witnessed far-reaching transformations in product capabilities and delivery mechanisms, making him an invaluable addition to the Kentico team.
As the new CRO of Kentico, one of Cunningham's key responsibilities will be shaping Kentico's commercial strategy. Following the company's impressive 47% growth in its Annual Recurring Revenue (ARR) over the past fiscal year, Cunningham's appointment is expected to fortify Kentico's journey to greater success.
"I’m excited to welcome Bill to our leadership team. His experience will help us to execute our commercial growth strategy, particularly as we launch our innovative platform, Xperience by Kentico, after its successful adoption among first partners and end clients. It represents the future of digital experience platforms and stands as the only true single-vendor composable DXP with a unique multichannel hybrid headless approach," Kentico CEO Dominik Pinter comments.
Reflecting on his decision to join Kentico, Bill expressed enthusiasm about the company's potential to expand its market share. "Having been through this type of growth before and seen these product transitions before, I was excited about the opportunity that it presented," remarks Bill.
Bill’s vision for Kentico aligns with its commitment to digitisation and exploitation, which enables organisations to leverage market opportunities effectively. He put particular emphasis on agency intimacy, stating: "Agency intimacy is vital for our success. You have to have the support in place, and you have to have the capabilities to avoid high churn rates."
Elucidating on the synergy between sales and marketing, Bill emphasized the importance of transparency and a strong feedback loop for lead generation and revenue growth. As CRO, he will spearhead the execution of Kentico's go-to-market strategy, sales, and marketing playbooks, ensuring a unified and consistent message reaches the market.
Kentico's leadership welcomes Bill Cunningham and anticipates his profound contributions in driving the company's growth and success in the evolving digital experience platform landscape.