Infor unveils AI-powered revenue management for hotels
Infor has announced the launch of a new AI-powered Revenue Management Solution (RMS) aimed at helping hotels and resorts optimise pricing strategies and maximise revenue.
The newly released RMS offers AI-driven insights within a flexible and adaptable platform, allowing hotels to meet compliance requirements and market trends. With a comprehensive suite of features, the solution enhances decision-making capabilities, streamlines operations, and aims to maximise profitability across various revenue centres such as rooms, events, and food and beverage outlets.
The platform is designed to provide real-time, AI-driven insights, empowering revenue managers to make strategic decisions that translate data into tangible financial outcomes. Alan Young, Vice President of Hospitality Strategy at Infor, stated, "In today's dynamic hospitality landscape, access to real-time, AI-driven insights is crucial for maintaining a competitive edge. Our new RMS empowers revenue managers to evolve into strategic decision-makers, effectively translating data into tangible financial outcomes."
Key components of the Infor RMS include a customisable dashboard that gives access to critical KPIs through a widget gallery, allowing for personalised screens tailored to individual needs from hotel-level metrics to enterprise reporting.
The multi-dimensional pricing feature offers granular pricing optimisation capabilities down to the room type. This includes flexibility in rate setup, discount management, and length-of-stay restrictions, aiming to provide bespoke pricing strategies.
The solution features dynamic configurability, which allows a unified system with single integration adaptable to a wide range of property types, including resorts, economy brands, casinos, and extended-stay hotels.
The RMS also includes AI-powered automation, incorporating generative AI for insights, forecast validation, and proactive strategic planning and decision-making support. This automation can be customised for manual, fully automated, or semi-automated modes to suit varying operational needs.
Alan Young further highlighted the flexibility of the automation features, stating, "The ability to tailor automation to each property's specific requirements is a significant advantage. Whether it's a boutique hotel requiring hands-on control or a large chain seeking full automation, Infor RMS adapts to deliver targeted success across various operational models."
As the hospitality industry continues to face evolving regulatory pressures and technological advancements, Infor RMS is engineered to help businesses stay ahead. Its AI-driven insights and flexible configurations ensure that hotels can easily comply with regulatory changes and stay up-to-date with market trends.
The RMS is immediately available for implementation, featuring an AI-assisted setup process to minimise user intervention during initial configuration and ongoing maintenance. This includes a built-in rate shopping tool and deep learning forecasting models to maintain accurate projections.
