IT Brief UK - Technology news for CIOs & IT decision-makers
Story image

Finfare Connect & ZBD team up for Bitcoin rewards

Yesterday

Finfare Connect has entered into a partnership with ZBD to introduce a system where ZBD users can earn Bitcoin through regular transactions by linking their payment accounts via the ZBD app.

The collaboration between Finfare Connect, a rewards platform, and ZBD, a payments company, aims to provide users with Bitcoin rewards through purchases made with their linked payment cards or accounts. Finfare Connect operates under the umbrella of Finfare, with offices in Irvine, California and London.

This new initiative allows ZBD users to access various cashback offers, which would lead to earning Bitcoin over and above what they already receive through the ZBD app. Beginning now, users can choose to link either a single payment card or multiple payment accounts to start benefiting from these rewards. Linking a card involves connecting a specific payment card, whereas account linking means connecting several bank accounts for more tailored cashback opportunities.

ZBD users participating in this program will have access to offers from numerous well-known brands and popular retailers. Some of these brands include Nike, Adidas, Asics, Crocs, Tommy Hilfiger, Urban Outfitters, Cole Haan, and Steve Madden. Retailers involved in the offers include Nordstrom, Brookstone, and Best Buy among others.

The ZBD app provides users with a gaming and application interface where they can earn Bitcoin while engaging with various entertainment options. Now, those in the United States who are using ZBD can automatically earn Bitcoin through their regular shopping activities by merely linking their payment accounts via the ZBD app, leading to Bitcoin earnings when purchasing items promoted by FinFare.

Alan Zrado, Executive Vice President of Finfare Connect, expressed enthusiasm about the partnership. "We are thrilled to launch this exciting offering with ZBD. Through this alliance, we are enhancing the way ZBD users engage with digital payments, offering them unparalleled opportunities to earn Bitcoin through their everyday transactions. This partnership also underscores our commitment to empowering businesses by providing their customers with compelling, customized, and valued rewards," he said.

Ben Cousens, Chief Strategy Officer of ZBD, also commented on the partnership. "We are excited to join forces with Finfare Connect to give ZBD users greater value by giving them more ways to easily earn Bitcoin rewards. By combining Finfare Connect's expertise in personalized offers with ZBD's cutting-edge payments technology, we are providing our users with a great way to earn Bitcoin by shopping as they normally would anyway," Cousens stated.

Follow us on:
Follow us on LinkedIn Follow us on X
Share on:
Share on LinkedIn Share on X