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Cledara inks sponsorship deal with Cambridge United
Thu, 4th Jan 2024

Cledara, a premier SaaS management platform, has inked a five-year sponsorship deal with Cambridge United, leading to the renaming of the famous Abbey Stadium as "The Cledara Abbey Stadium".

The stadium naming rights partnership comes into effect from 3rd January, 2024, and continues till 2nd January, 2029. This pivotal agreement is set to play a significant role in the forthcoming phase of the stadium's redevelopment.

A specialist in SaaS subscription management, Cledara offers a helpful platform for companies to gain insights into their software, keep track of usage, trim costs, and streamline the management of their software. With its service, the firm simplifies the process of handling software, making it more manageable for different organisations.

Cledara's founder and CEO, Cristina Vila Vives, expressed her excitement regarding the partnership, saying, "We are delighted to be able to help Cambridge United with its ambitions to grow the fanbase, engage younger fans, encourage families, build the visibility of the women's team and support the Cambridge community. We are fully supportive of all these plans. We are a people business, as is Cambridge United. The club is a central part of the community and it's great to be a part of that."

Vives also commented on Cambridge's significance as a technology hub, and how it complements Cledara's operation, mentioning "Cambridge itself is a leading tech hub and a hotbed for startups. This is a market which Cledara serves and we look forward to expanding our network throughout the city and surrounding areas."

Commenting on the long term aspirations of the sponsorship, she said, "This agreement, which lasts for five years, reflects that we're building for the future. Our customers trust us with their core software infrastructure and planning for the long term is important."

Founded initially as Abbey United in 1912, Cambridge United adopted its current name in 1951. Alex Tunbridge, the CEO of Cambridge United, expressed his enthusiasm about partnering with Cledara. He said, "We are very pleased to be partnering with Cledara and to announce the renaming of the Abbey Stadium as The Cledara Abbey Stadium."

Speaking about the importance of this partnership in the club's redevelopment plans, he added, "We are embarking on an exciting journey to develop the stadium and welcoming organisations such as Cledara is an important part of that. We are very grateful to have their support as we start out on the redevelopment project and I would like to thank them for ensuring that the Abbey Stadium remains a part of the stadium's new name."

He also emphasised the ambitious future goals of the club saying, "We are ambitious for the Club. We want to modernise, progress and take advantage of new potential opportunities as the professional football club based in the world leading city of Cambridge, home to the rules of the game."

Cledara, headquartered in London, has additional offices in Barcelona and New York.