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ANS taps industry veteran Ben Cooper as Marketing Director
Tue, 26th Mar 2024

Manchester-based digital transformation firm, ANS has announced the appointment of industry veteran Ben Cooper, as their new Marketing Director and an addition to their Operations Board. In his role as Marketing Director, Cooper will spearhead the development of marketing strategies, the construction of ANS brand awareness, and curate dynamic marketing campaigns alongside internal and external contributors. He will also utilise his position on the Operations Board to collaborate with the leadership team in advising on ANS's business approach and progression during its rapid growth.

Boasting an illustrious 25-year career in marketing, Cooper has an expansive skillset cultivated from numerous marketing and branding projects for renowned brands like SEGA Europe, Weetabix, Littlewoods, and Very.co.uk. Previously, he held the position of Head of Strategy at TalkTalk. His industry engagements extend to two of the UK's leading advertising agencies, McCann Erickson and Grey London.

Acknowledging Cooper's vast experience, CEO of ANS, Rich Thompson says, "With his impressive roster of marketing and brand development experience at highly regarded brands, I have no doubt that Ben will deliver with impact on creative vision for ANS." Thompson also expressed his optimism as he added, "At an exciting time for us, I'm looking forward to also welcoming Ben to our leadership team to make his mark and help us maximise demand and awareness through compelling brand campaigns and projects."

Cooper's induction comes as ANS realigns its leadership amidst a series of notable hires, including Microsoft MVP Kyle Hill's appointment as the new Technical Services Delivery Director. The company also announced a partnership with Global 4, the UK's leading independent technology provider. This initiative aims to aid traditional channel companies in evolving their product offerings in cloud, security, and digital services.

Expressing his exhilaration at joining ANS, Cooper stated, "Having watched how the ANS brand has grown and developed from afar, I'm thrilled to be joining the team and getting integrated in the delivery of strong brand awareness and marketing campaigns." He further echoed the company's mission by adding, "ANS vision of making digital transformation accessible to customers and businesses of all sizes is crucial in an increasing digitalised world, so being responsible for ensuring our mission runs through our brand, is an opportunity I'm particularly proud to be a part of."

ANS's commitment to serving businesses of all sizes and making digital transformation widely available resonates in its work and vision. With Ben Cooper's addition to the leadership, the company empowers not only their customer base but also their employees and the wider community in Greater Manchester. Being pivotal to companies in a digitalising world, ANS's strategic appointments and partnerships underline their commitment to the expanding technological sector.