Stories by Yoni Tserruya

UK Stories

Written by Yoni Tserruya

Why CRM accuracy will decide which revenue teams thrive in the AI era

As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.

By Yoni Tserruya • 5 min read • Wed, 10th Dec 2025

Global Stories

Written by Yoni Tserruya

Customer Experience

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

By Yoni Tserruya • 6 min read • Thu, 9th Oct 2025

Stories from Other Regions

Written by Yoni Tserruya

Customer Relationship Management

How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps

Lusha automated inbound lead qualification in one afternoon using verified data, proving accuracy is key to effective RevOps automation and growth.

By Yoni Tserruya • 5 min read • Fri, 21st Nov 2025

Stories by Yoni Tserruya

UK Stories

Why CRM accuracy will decide which revenue teams thrive in the AI era

Global Stories

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

Stories from Other Regions

How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps

FinTech

Industry

MarTech

Infrastructure

Commerce

Enterprise

Cybersecurity

Telecomms