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Online marketing stories - Page 2
Majority of marketers dissatisfied with current CMS tools
Wed, 27th Nov 2024
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uc
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ecm
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martech
Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.
Kantar report reveals key marketing trends for 2025
Fri, 8th Nov 2024
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martech
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clean technologies
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marketing
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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google
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branding
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online marketing
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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saas
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data science
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martech
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
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cx
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martech
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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martech
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personalisation
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Manhattan Active Omni Integrated with Google Merchant Center
Fri, 26th May 2023
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martech
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commerce systems
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supply chain
Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.
iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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martech
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digital entertainment
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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cloud services
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marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Facebook ban serves as stern warning for marketing firms
Mon, 14th Jan 2019
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martech
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facebook
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marketing
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
The Instillery drives global growth with new COO
Wed, 9th Nov 2016
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partner programmes
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management
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leadership
Fast-growing cloud service provider, The Instillery, appoints new COO, Jamie Wallis, to lead operations and global expansion.
ARANZ GEO improves international footprint with double scoop
Mon, 18th Feb 2013
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crm
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software development
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aranz geo
ARANZ Geo enhances global presence by appointing Richard Ertel as operations manager and Bonnie Struthers as Key Accounts manager.